Amar Marwaha – 12th January 2012
As we roll into our second term at School of Communication Arts, the intensity to produce intelligent and effective communications gets stronger. To produce work that works we need to understand strategy. The problem is that strategy is a really difficult thing to understand. Thankfully, we have some superstar mentors at the School – including JWT’s Global Planning Director, Shekhar Deshpande.
I grabbed Shekhar, asked him to share some of his knowledge on strategic planning and filmed it. Well worth watching!
