Arvid Harnqvist – 12th December 2011
“The more I see, the less I know for sure”.
- John Lennon
A blogpost about asking questions.
Throughout my first term at SCA I’ve been told numerous times that “good questions get good answers”. After a few months here in London, I’ve come to realise just how true this is.
The more questions you ask, the more you realise how little you actually now about the brand you’re working with.
And for me, not knowing something, is the best incentive to push my work forward. It makes me do my research more thoroughly. You tend to look for clues, themes and facts about the brand that you’d never have done if you haven’t asked all these questions.
That’s why I’m so grateful for having mentors coming in everyday, sharing invaluable insights with us.
And for some reason, I tend to learn more from the planners coming in to school, rather than the creatives, although their insights are equally valuable.
In conclusion:
Ask questions. Ask good questions. Get good answers.
This Thursday (8th of December), 31 years ago, John Lennon was shot and killed by Mark David Chapman outside his New York apartment.
