Olly Wood – 20th September 2011
We are the future and we are here.
Today the doors of SCA 2.0 swung open to a collection of new students, a diverse new intake ready to shake things up.
As we arrived and began to mingle the dean started to pour the champagne which seemed very bizarre for 9.30am sitting in an old church.
This just goes to show the difference between our school and the others, the teaching model here is completely different to what you’d find elsewhere. It’s a system that gets a student a job only a few weeks into a placement.
We were told about the teaching model today, it was a day of fun and getting to know everyone, all of whom are a lovely bunch of people and it’s going to a pleasure to get to know each and every one of them, we all seem different which will also play a role in our evolution and rise as we can all learn something new from each other.
It’s exciting the way advertising is growing at the moment and it’s even more exiting that we are here at this great time. The use of mobile phones is on the up and apps are becoming more and more popular. Technology is moving at a fast pace and the things you can do now to interact with people online is simply fascinating. With most campaigns integrating with social media, the world around us is changing and we need to change with it.
What else is exciting is the thought of teaming up with a copywriter, as you can tell from my writing I’m following the art director pathway.


