Janne Vuorinen – 21st January 2012
Failing lessons
Writing a blog post in this mood is probably not the thing I was looking for when I came to SCA 2.0 – as much as it was expected to happen. I’ve just experienced a beating. I feel I failed. But that’s just now. Later I will be boasting about it; the way I jumped into the ring and got my ass whipped and got publicly humiliated. For now I’m just getting prepared to jump right back on that stage and get another spanking in front of an audience. I’m starting to understand that to survive in the line of business I’m pursuing, I’ve got to fall in love with that feeling of getting a beating.
I remember a boxer’s comment in an interview. He said that to be a boxer you don’t get the beating. You take it.
I think that attitude is also what you need in the advertising industry. Nobody can hit a homerun every time in the ideas business. You occasionally do if you are good enough, but even then, the glory is short lived. Day in day out you just have to sit there firing your blanks, time and time again. It’s draining. And that is why you’ve got to fall in love with the feeling of failing.
