This was the book that inspired us to create a pathway called Ideapreneur. By the time that Drucker wrote this in 1985, he was well established as the world’s most important pioneer of business management strategy.
The most popular book of its kind amongst our Ideapreneur network. We find it useful for helping to evaluate a business opportunity before deciding whether it is worth pursuing. Quite a few VCs say that it is one of their favourite books too.
This book is packed with ideas and suggestions that will help you to get things done. Ideapreneurs get things done. This book is really short and easy to read so you will be getting things done before you know it.
So useful in preparing you for your Investor Presentation because it will help you to understand and innovate revenue models. Visually, the book is stunning (considering its subject matter) and it is the result of collaboration between nearly 500 ideapreneurs.
This is easily the most important book for anyone hoping to be a part of whatever advertising is becoming. Every contributor to this mighty book is known for doing prolific work in our industry. Many of them are our mentors. God bless them. Buy this book. Buy it. Buy it now.
A wonderful book to introduce you to the craft of copywriting. Written by a successful copywriter with 25 years of experience, it is packed with useful tips, anecdotes and examples. Towards the end of the book, Horberry interviews some of his mates to ask them how they write brilliant copy.
When your mentors were learning to become copywriters, one of the first books on their list was a thesaurus. These days you can find a thesaurus and a dictionary online. Harder to find online are brilliantly curated lists of words that help to improve your craft. This book will come in handy whenever you are writing copy.
This is easily the most important book for anyone hoping to be a part of whatever advertising is becoming. Every contributor to this mighty book is known for doing prolific work in our industry. Many of them are our mentors. God bless them. Buy this book. Buy it. Buy it now.
Probably the most up-to-date book on the subject of the brave new world that your generation of talent will be working in. What we really love about it is that it recognises the convergence between advertising, direct marketing and PR.
A book that mashes-up behavioural economics with social media. His first book, ‘Here Comes Everybody’ is well worth a read if you have the time, but Cognitive Surplus is essential reading. Make sure that you have read Nudge and Made to Stick before you start Cognitive Surplus.
This book only has one chapter on Art Direction, but this book is absolute gold. It is fantastically easy to read and packed with brilliant advice. Essential reading. New Rules of Marketing & PR by Scott
Probably the most up-to-date book on the subject of the brave new world that your generation of talent will be working in. What we really love about it is that it recognises the convergence between advertising, direct marketing and PR.
This is easily the most important book for anyone hoping to be a part of whatever advertising is becoming. Every contributor to this mighty book is known for doing prolific work in our industry. Many of them are our mentors. God bless them. Buy this book. Buy it. Buy it now.
A book that mashes-up behavioural economics with social media. His first book, ‘Here Comes Everybody’ is well worth a read if you have the time, but Cognitive Surplus is essential reading. Make sure that you have read Nudge and Made to Stick before you start Cognitive Surplus.
