Imogen Wethered – 10th October 2011
Advertising,
Such a wise thing.
For us, there is no compromising
Till we find ideas beyond inspiring.
So our minds search far and wide
Looking to find where ideas might hide
Searching for insight to latch a thought too,
And where it will take us?
We have no clue.
Beyond the sunset or just on the bus,
Thoughts hide in the people all around us.
This eternal journey of mental exploration
Takes us far beyond aesthetic sensation.
And as thoughts combine with creativity
Here come the blissful moments of lucidity.
But quick!
We snap out of this zen
‘Where the f**ks my f**king pen’.
Writing it down our hands are firing
And inside our brains’ perspiring.
As we scribble down lines that play
And translate visual truths that will sway.
For we’ve found that insightful notion,
Filled with such powerful emotion
And when the idea is easy and free
We’ll add in a hint of comedy.
Yet when we realise an idea is nigh
We turn and jab it in the eye,
And throw it in the bottom draw
For of course we’ll think of more.
We break the issue back down to its anatomy
To work out a better strategy,
And though as hard as it may fight
We will pin down that key insight.
