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Below are the wiki units for the Art Director pathway. If you think we should add another wiki unit, then please let us know.
The Advertising Industry
Understanding the Nature of Successful Advertising
Understanding the Semiotics of Advertising
Effective Techniques For Dealing With Advertising Clients
Understanding Roles in Advertising
Keeping up with Industry trends
The Art Director’s Role in Advertising
Day in the life of an agency creative
How To Get Your First Job In Advertising
Understanding and Working With Creative Briefs
Dealing With External Suppliers
Understanding Copyright for Creatives
Techniques For Running your Own Creative Business
Producing Effective Communication
Understanding Human Behaviour and How it Impacts Persuasive Communication
How and Why Brands Position Themselves
Understanding Brand Statements and Why They Are Important
Brainstorming Techniques for Creatives In Advertising
Evaluating Ideas For Creative Potential
Testing Ideas and Research For Validating a Concept
How To Spot Opportunities For Adding Value To Businesses
Understanding Typography in Advertising
Budgeting For Advertising Projects
Understanding Creativity Across Different Media
Creative Techniques For Art Directors
Developing and Delivering a Fully Integrated Campaign In Advertising
Work Placement in a Related Business
Digital Communications
Advertising Using New Real-Time Media
How To Use Customer Relationship Management (CRM)
Using Key Software Tools For Advertising Creatives
Using Games and Gameplay as Branded Utilities
Programming Principles For Advertising Creatives
Understand How Networked Media Can Be Used in Creative Advertising
Creating Mobile Advertising Campaigns
Effective Use Of Augmented Reality in Advertising Campaigns
Using Inclusive & User-Centred Design Techniques For Advertising
Key Skills
Key skills – numeracy/literacy
| COPY | ART DIRECTORS |
| What is advertising | |
| Language (semiotics etc.) | Typography and visual culture |
| Dealing with clients | |
| CRM | |
| Roles in advertising | |
| Day in the life of an agency creative | |
| Briefs | |
| Brainstorming | |
| Evaluating ideas | |
| Running your own business | |
| Spotting opportunities | |
| Key skills – numeracy/literacy | |
| Software tools | |
| Presenting your ideas | |
| Getting your first job | |
| Getting a promotion | |
| Budgeting | |
| Awards | |
| Industry trends | |
| Brands and positioning | |
| Brand Statements | |
| Testing ideas (+research) | |
| How to keep on top of trends | |
| Social enterprises | |
| Casting, editing, production, sound | |
| Dealing with external suppliers | |
| Writing for different media | Creativity for different media |
| New real-time media | |
| Games and Gameplay | |
| Writing techniques | Creative techniques |
| Creative Campaigns 1 | |
| Creative Campaigns 2 | |
| Programming principles | |
| The Network | |
| Mobile Campaigns | |
| Augmented Reality | |
2 Responses to “Art Directors Pathway”
Tweets from the Dean
- Love it. http://yfrog.com/mtwouypj
- @maverickwoman Thanks - we are so excited foe the start of term. Hope you can join us for the party on Tuesday
- Every intern we've taken on has landed a job with weeks of joining us. Crazy, huh? We need two interns ASAP. DM me for details.
- 85% of 7 to 16 year olds own a mobile. 72% own a book. #thingsthatmakeyoututoutloudonabuswhenreadingwiredmagazine
Principal Thoughts
- From antipodes apparently #fb http://yfrog.com/bfzrukj
- First aid course today... http://twitpic.com/2mdb77
- Sandman being made for TV blastr.com/2010/09/the-sandman-being-develop.php
- The Richard Adams Daily is out http://paper.li/dickyadams - featuring @kylieminogue @caitlinmoran
- Evidence http://twitpic.com/2l620x
I think a new post is needed on this page (which I can not edit). Copyrights – yours,rights management, how you can use things, how you should sell your things, what your rights are as a creator and where does CC [the branded law] fit in to all this.
Too many campaigns have been mucked up due to bad rights management, and with fewer art buyers out there, the Art Directors need to be informed.
Hi Dabitch
Thank you for your comments. Good shout. We will set up a unit for Copyrights for Art Directors. We have a similar unit in the Ideapreneur pathway. It will be interesting to see how much knowledge we can share between these two units.
You should be able to edit this page now.
Best,
marc