School of Communication Arts 2.0

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Unit Purpose and Aims

The purpose of this unit is to;

The learner will be taken through a process that enables them to produce effective competitor analyses. This will be focussed on the creative business sector and will be driven by analysis of exemplars. The learner will be given an example agency to work from.

Learning Outcomes

Learners will;

1.  Understand how to identify and analyse competitors.

Learners can;

1.1 Research who competitors are and what they offer.

1.2 Describe how competitors price their services and/or products

1.3 Analyse what the profile and numbers of their competitors’ customers are.

1.4 Analyse what their competitors’ competitive advantages and disadvantages are compared with their own

1.5 Describe what the reaction to a new  entry into the market or any product or price changes might be

2. Understand key resources

2.1 Identify and catalogue key resources, tools and methods that may help produce a competitor analysis

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors – please add your ideas, examples, case studies, links to articles, videos, etc. here.