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Below are the wiki units for the Copywriter pathway. If you think we should add another wiki unit, then please let us know.
The Advertising Industry
Understanding the Nature of Successful Advertising
Understanding the Semiotics of advertising
Effective Techniques For Dealing With Advertising Clients
Understanding Roles in Advertising
Keeping up with Industry trends
The Copywriter’s Role in Advertising
Day in the life of an agency creative
How To Get Your First Job In Advertising
Understanding and Working With Creative Briefs
Dealing With External Suppliers
Budgeting For Advertising Projects
Understanding Copyright for Creatives
Techniques For Running your Own Creative Business
Producing Effective Communications
Understanding Human Behaviour and How it Effects Persuasive Communication
How and Why Brands Position Themselves
Understanding Brand Statements and Why They Are Important
Brainstorming Techniques for Creatives In Advertising
Evaluating Ideas For Creative Potential
Testing Ideas and Research For Validating a Concept
How To Spot Opportunities For Adding Value To Businesses
Creative Language For Copywriters
Understanding Creativity Across Different Media
Developing and Delivering a Fully Integrated Campaign In Advertising
Work Placement in a Related Business
Digital Communications
Advertising Using New Real-Time Media
How To Use Customer Relationship Management (CRM)
Using Key Software Tools For Advertising Creatives
Using Games and Gameplay as Branded Utilities
Programming Principles For Advertising Creatives
Understand How Networked Media Can Be Used in Creative Advertising
Creating Mobile Advertising Campaigns
Effective Use Of Augmented Reality in Advertising Campaigns
Using Inclusive & User-Centred Design Techniques For Advertising
Key Skills
Key skills – numeracy/literacy
| COPY | ART DIRECTORS |
| What is advertising | |
| Language (semiotics etc.) | Typography and visual culture |
| Dealing with clients | |
| CRM | |
| Roles in advertising | |
| Day in the life of an agency creative | |
| Briefs | |
| Brainstorming | |
| Evaluating ideas | |
| Running your own business | |
| Spotting opportunities | |
| Key skills – numeracy/literacy | |
| Software tools | |
| Presenting your ideas | |
| Getting your first job | |
| Getting a promotion | |
| Budgeting | |
| Awards | |
| Industry trends | |
| Brands and positioning | |
| Brand Statements | |
| Testing ideas (+research) | |
| How to keep on top of trends | |
| Social enterprises | |
| Casting, editing, production, sound | |
| Dealing with external suppliers | |
| Writing for different media | Creativity for different media |
| New real-time media | |
| Games and Gameplay | |
| Writing techniques | Creative techniques |
| Creative Campaigns 1 | |
| Creative Campaigns 2 | |
| Programming principles | |
| The Network | |
| Mobile Campaigns | |
| Augmented Reality | |
Tweets from the Dean
- 85% of 7 to 16 year olds own a mobile. 72% own a book. #thingsthatmakeyoututoutloudonabuswhenreadingwiredmagazine
- As always, a stimulating chat with top mentor @MaverickMark
- @MaverickMark will take a look - what's it called? I am at House of St Barnabus Thursday from 5pm. See you there?
- @MaverickMark congrats - let me know when it is on
Principal Thoughts
- Sandman being made for TV blastr.com/2010/09/the-sandman-being-develop.php
- The Richard Adams Daily is out http://paper.li/dickyadams - featuring @kylieminogue @caitlinmoran
- Evidence http://twitpic.com/2l620x
- Painting http://twitpic.com/2l53ft
- Painting http://twitpic.com/2l4yho http://twitpic.com/2l4yho