School of Communication Arts 2.0

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Unit Purpose and Aims

The purpose of this unit is;

To equip the student with the necessary skills to  make a simple business plan.

Learning Outcomes

Learners will;

1 Understand how to compose a business plan.

1.1 Find and analyse example business plans

1.2. Create an accurate business description

1.3. Analyse the possible market for a given product.

1.4. Explain what key features of a product are

1.5. Examine and analyse possible pricing options

1.6. Create an outline marketing plan

1.7. For a given product, produce a profit and loss statement

1.8  For a given product, produce a cash flow forecast

1.9  For a given product, calculate what margins would be created

1.10. Describe what technical infrastructuire and operational resources are needed

1.11  For a given product, explain what people/roles might be needed.

2. Discover and learn to use business planning tools

2.1 Find a number of business plan tools available to businesses

2.2 Compare and contrast these plans and tools.

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors – please add your ideas, examples, case studies, links to articles, videos, etc. here.

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.