School of Communication Arts 2.0

Note to Mentors

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Unit Purpose and Aims

The purpose of this unit is;

Entrepreneurial strategies are key to exploiting ideas. This unit explores the types of strategies  that are available to Ideapreneurs and how they work. Learners will explore, examine and analyse a range of strategies and alternatives.

Learning Outcomes

Learners will;

1.  Understand the key features of a number of strategies for entrepreneurs.

Learners can;

1.1 Summarize and classify more than one accepted strategy for entrepreneurship

2. Understand  the strategic alternatives for a given venture

2.1 Describe how an existing successful product was innovative compared to its competitors

2.2 Evaluate competitive aggressiveness between two given companies and their products.

2.3 Describe the measures an entrepreneur can take to ensure their independence of action is protected.

3. Understand which alternative strategy will result in the best business performance.

3.1 Create an innovation matrix and place ten different given companies or products on it.

3.2 Describe the  difference between High innovation, Low Risk businesses and High innovation, High Risk businesses

4. Understand the ways in which these alternatives can be implemented

4.1 Describe how two of these strategies have been implemented by existing businesses.

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors – please add your ideas, examples, case studies, links to articles, videos, etc. here.