School of Communication Arts 2.0

Note to Mentors

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Unit Purpose and Aims

The purpose of this unit is to;

This unit will equip the student with a range of tools to help them  generate business ideas for  potential spin off businesses and services.

Learning Outcomes

Learners will;

1. Understand a range of approaches used by businesses for generating ideas.

Learners can;

1.1   Identify a business problem and the causes

1.2 Demonstrate evidence of focussed thought to solve that problem

1.3. Explore parallel ideas and solutions

1.4. Demonstrate evidence of continual thinking/note taking

1.5 Describe at least 3 different approaches used by businesses to solve their problems.

On Creativity

Commercivity – Oh no it’s a brainstorm

Commercivity – The Business Perspective

Commercivity – dreaded innovation process

2. Understand the role of continual idea generation in business

2.1 Describe how to integrate idea generation into business operations.

2.2 Describe how to  feed the results of idea generation to the rest of the business.

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors – please add your ideas, examples, case studies, links to articles, videos, etc. here.

Download: Commercivity – on creativity

Download: Commercivity – oh no it’s a brainstorm

Download: Commercivity – the business perspective

Download: Commercivity – dreaded innovation process