School of Communication Arts 2.0

Note to Mentors

Please help edit this wiki page with any content that feels right to you. Contribute your knowledge to this wiki by adding things that you feel students should learn in order to attain an understanding of this unit. Add examples, case studies or exercise ideas where appropriate. Don’t worry too much about formatting of this wiki page. Our curators will tidy this page every 24 hours.

Unit Purpose and Aims

The purpose of this unit is;

This unit will help learners to understand what market research is and why it is used by creative businesses. They will also examine what types of research are undertaken and who the main companies in the market place are.

Learning Outcomes

Learners will;

1.  Understand what market research is and why it is used by creative businesses.

Learners can;

1.1 Describe what market research is and the types of research that are routinely used

1.2 Critically compare and contrast the different types of research.

1.3 Describe  who the big market research companies are and what techniques they use.

1.4 Explain why market research is used by creative businesses

2. Understand how to use market research

2.1  Explain how they would market research an idea

2.2 Describe how to feedback market research results into a product development process.

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors – please add your ideas, examples, case studies, links to articles, videos, etc. here.