How to Apply For Awards

Note to Mentors

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Unit Purpose and Aims

The purpose of this unit is to;

This unit exposes the learner to the importance of awards in advertising and how they are used for self and corporate marketing.

Learning Outcomes

Learners will;

1. Understand the range of awards across the advertising industry.

Learners can;

1.1 Explain the importance of awards to an agency

1.2 Explain the importance of awards to an individual.

1.3  Explain which awards have direct relevance to particular types of agency or individual for example a copywriter might enter different awards to an art director.

1.4 Identify key awards in different sectors and describe when they occur and key timings related to entries.

2. Know how to use awards to market their own businesses.

2.1 Devise a plan showing how the award will be used in marketing the agency or individual

2.2  Create an entry for an actual award making sure all relevant information is collated and that it is then presented in a format suitable for the chosen award.

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors please add your ideas, examples, case studies, links to articles, videos, etc. here.

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D&AD is a great starting place to apply for awards. You will be able to view the work of previous winners, and download the briefs for the current awards. http://www.dandad.org/awards/student

The ONE Show Awards. People who have entered the ONE show will say it’s an exciting opportunity to work with briefs/brands that are uncommon. NOOKA is one of the brands you could have worked on in 2009 as an example. Click here to explore more.

The Cannes Lions Archive collates all the creative advertising that has been entered into the Cannes Lions International Advertising Festival since 1990 across all media types: Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, PR, Titanium and Integrated, and Design Lions. You get a feel for the type of work they are looking for.

http://www.canneslionsarchive.com/

and if you want to know how you stand better chances in winning an award, look what the Scandinavian guy from Ogilvy NYC has to say.