Curriculum Wiki
Contents
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- 1 About Units
- 2 Copywriter Pathway
- 2.1 The Advertising Industry
- 2.2
- 2.3 Producing Effective Communications
- 2.4 Digital Communications
- 3 Art Director Pathway
- 3.1 Advertising Industry
- 3.2 The Art Director’s Role in Advertising
- 3.3 Producing Effective Communications
- 3.4 Digital Communications
- 4 Ideapreneur Pathway
- 4.1 Becoming an Ideapreneur
- 4.2 Legal Obligations, Responsibilities, Best Practice
- 4.3 Building the Business
About Units
There are three pathways above; Copywriter, Art Director and Ideapreneur. Each of these pathways requires learners to demonstrate knowledge that has been described in a number of units. Some of these units are consistent over all three pathways whereas others are uniquely for one pathway (e.g. Art Director ‘Use of Typography’, all pathways, ‘Understanding Human Behaviour’.
You have the power to start a unit. If you know which pathway to put your unit, that’s great. If you don’t, don’t worry. Someone will tidy up.
In submitting this course to our Awarding Body for validation, we need to provide them with what are called learning outcomes among other things. So if you add units could you give some thought to creating two or three points that show what we expect to learn in the unit and that we can use as basis for assessment? For example if you were writing the pitching unit, what three or fours things would you expect a student to know in order to be able to pitch successfully? What things would you look for in a successful pitch? This isn’t essential for you but would help us write the finished units.
Curriculum Wiki
Copywriter Pathway
Units;
The Advertising Industry
Understanding the Nature of Successful Advertising
Understanding the Semiotics of advertising
Effective Techniques For Dealing With Advertising Clients
Understanding Roles in Advertising
Keeping up with Industry trends
Day in the life of an agency creative
How To Get Your First Job In Advertising
Understanding and Working With Creative Briefs
Dealing With External Suppliers
Budgeting For Advertising Projects
Understanding Copyright for Creatives
Techniques For Running your Own Creative Business
Producing Effective Communications
Understanding Human Behaviour and How it Effects Persuasive Communication
How and Why Brands Position Themselves
Understanding Brand Statements and Why They Are Important
Brainstorming Techniques for Creatives In Advertising
Evaluating Ideas For Creative Potential
Testing Ideas and Research For Validating a Concept
How To Spot Opportunities For Adding Value To Businesses
Creative Language For Copywriters
Understanding Creativity Across Different Media
Developing and Delivering a Fully Integrated Campaign In Advertising
Work Placement in a Related Business
Digital Communications
Advertising Using New Real-Time Media
How To Use Customer Relationship Management (CRM)
Using Key Software Tools For Advertising Creatives
Using Games and Gameplay as Branded Utilities
Programming Principles For Advertising Creatives
Understand How Networked Media Can Be Used in Creative Advertising
Creating Mobile Advertising Campaigns
Effective Use Of Augmented Reality in Advertising Campaigns
Using Inclusive & User-Centred Design Techniques For Advertising
Art Director Pathway
Units;
Advertising Industry
Understanding the Nature of Successful Advertising
Understanding the Semiotics of advertising
Effective Techniques For Dealing With Advertising Clients
Understanding Roles in Advertising
Keeping up with Industry trends
The Art Director’s Role in Advertising
Day in the life of an agency creative
How To Get Your First Job In Advertising
Understanding and Working With Creative Briefs
Dealing With External Suppliers
Budgeting For Advertising Projects
Understanding Copyright for Creatives
Techniques For Running your Own Creative Business
Producing Effective Communications
Understanding Human Behaviour and How it Effects Persuasive Communication
How and Why Brands Position Themselves
Understanding Brand Statements and Why They Are Important
Brainstorming Techniques for Creatives In Advertising
Evaluating Ideas For Creative Potential
Testing Ideas and Research For Validating a Concept
How To Spot Opportunities For Adding Value To Businesses
Understanding Typography in Advertising
Creative Techniques for Art Directors
Understanding Creativity Across Different Media
Developing and Delivering a Fully Integrated Campaign In Advertising
Work Placement in a Related Business
Digital Communications
Advertising Using New Real-Time Media
How To Use Customer Relationship Management (CRM)
Using Key Software Tools For Advertising Creatives
Using Games and Gameplay as Branded Utilities
Programming Principles For Advertising Creatives
Understand How Networked Media Can Be Used in Creative Advertising
Creating Mobile Advertising Campaigns
Effective Use Of Augmented Reality in Advertising Campaigns
Using Inclusive & User-Centred Design Techniques For Advertising
Ideapreneur Pathway
Units;
Becoming an Ideapreneur
Understanding What an Ideapreneur Is
Techniques For Generating Business Ideas For Ideapreneurs
Competitor Analysis Techniques And How To Use Them
Market Research and How To Use It
Understanding Revenue Models For Creative Businesses
Building Prototypes For Testing
Inclusive & User-Centred Design
Techniques For Proving Concepts
Understanding your role in the company once it’s running
Legal Obligations, Responsibilities, Best Practice
Understand Intellectual Property and How To Protect It
Understanding How Policy Affects a Business
Corporate Governance For Creative Businesses
Understanding Employment Law As It Relates To Creative Businesses
Understanding Social Enterprise
Corporate Social Responsibility and Business Management
Green Issues For Creative Businesses
How To Make A Business Sustainable
Recruitment Techniques and Managing Employees For Small Creative Businesses
Understanding Corporate Structures and Share Types
Building the Business
Understanding Marketing and PR Techniques For Creative Businesses
How To Form Business Partnerships and Alliances
Understanding Why Businesses Fail
Product Development Processes in Creative Businesses
Understanding and Developing Exit Strategies
Entrepreneurial Strategies and Processes
Finding a First Customer For Your Business
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