Brainstorming Techniques For Creatives in Advertising
Note to Mentors
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Unit Purpose and Aims
The purpose of this unit is to;
This unit will enable the learner to utilise a range of techniques for organising effective brainstorms. All techniques are standard and used throughout advertising. The unit will also discuss brainstorm feedback techniques and how to put together the right team for a successful brainstorm.
Learning Outcomes
Learners will;
1. Be able to lead a brainstorm
Learners can;
1.1 Describe the key components of a successful brainstorm and identify a number of different management techniques, processes and procedures through research. Present this as a written report.
1.2 Organise a brainstorm in response to a given brief. The learner will identify who they need in a team and brief that team to take party in a brainstorm. They will organise the brainstorm for a suitable time and place and ensure that every member is fully briefed before hand with pre brainstorm planning.
1.3 Manage a brainstorm to produce a range of creative solutions and outputs to the given brief.
2. Understand techniques for brainstorming
2.1 Explain a number of techniques for brainstorming
2.2 Identify a number of possible feedback mechanisms post brainstorm
Commercivity – oh no it’s a brainstorm
3. Understand the necessary components for brainstorming in an advertising context.
3.1 Describe the resources needed for a brainstorm
3.2 Describe the range of skills needed in a brainstorm
Learning Tools, Resources & Links
Things that will help the learner develop understanding of this unit;
Mentors please add your ideas, examples, case studies, links to articles, videos, etc. here.
Brainstorming is a process for generating new ideas in which specific rules and techniques are applied which encourage and spark off new ideas which would not have happened under normal circumstances.The brainstorming rules are basically the following:
- Withhold judgment and criticism. During the first stage of a brainstorming session ideas are not evaluated in any way.
- Wild, seemingly wacky ideas are welcome.
- Go for quantity, not quality.
- Build off the ideas put forth by others.
- Mutate and Combine, that is, deliberately distort and modify existing ideas and deliberately try to build new ideas from combinations of existing ones.
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