Brainstorming Techniques For Creatives in Advertising

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Unit Purpose and Aims

The purpose of this unit is to;

This unit will enable the learner to utilise a range of techniques for organising effective brainstorms. All techniques are standard and used throughout advertising. The unit will also discuss brainstorm feedback techniques and how to put together the right team for a successful brainstorm.

Learning Outcomes

Learners will;

1. Be able to  lead a brainstorm

Learners can;

1.1 Describe the key components of a successful brainstorm and identify a number of different management techniques, processes and procedures through research. Present this as a written report.

1.2 Organise a brainstorm in response to a given brief. The learner will identify who they need in a team and brief that team to take party in a brainstorm. They will organise the brainstorm for a suitable time and place and ensure that every member is fully briefed before hand with pre brainstorm planning.

1.3 Manage a brainstorm to produce a range of creative solutions and outputs to the given brief.

2.  Understand techniques for brainstorming

2.1  Explain a number of techniques for brainstorming

2.2 Identify a number of possible feedback mechanisms post brainstorm

On Creativity

Commercivity – oh no it’s a brainstorm

3.  Understand the necessary components for  brainstorming in an advertising context.

3.1 Describe the resources needed for a brainstorm

3.2 Describe the  range of skills needed in a brainstorm

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors please add your ideas, examples, case studies, links to articles, videos, etc. here.


BRAINSTORMING
Brainstorming is a process for generating new ideas in which specific rules and techniques are applied which encourage and spark off new ideas which would not have happened under normal circumstances. 

The brainstorming rules are basically the following:

  • Withhold judgment and criticism. During the first stage of a brainstorming session ideas are not evaluated in any way.
  • Wild, seemingly wacky ideas are welcome.
  • Go for quantity, not quality.
  • Build off the ideas put forth by others.
  • Mutate and Combine, that is, deliberately distort and modify existing ideas and deliberately try to build new ideas from combinations of existing ones.
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    Some links:
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    25 brainstorming techniques:
    http://celestinechua.com/blog/25-brainstorming-techniques/
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    The four R’s
    http://enzosilva.com/blog/2010/08/19/the-4-rs-of-brainstorming-new-ideas/
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