How To Get A Promotion
Note to Mentors
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Unit Purpose and Aims
The purpose of this unit is to;
Getting a promotion once in work is a combination of hard work, understanding and presentation. This unit enable the learner to understand and practice these processes and tactics for their effective use once in full time employment.
Learning Outcomes
Learners will;
1. Understand techniques for managing their own performance.
Learners can;
1.1 Describe ways of performing above the expectations of their employers
1.2 Describe a number of networking opportunities and how to use them
1.3 Produce and use a self development plan to develop their skills
2. Be able function within an organisation with the aim of being promoted
2.1 Demonstrate the ability to be a key part of a team’
2.2 Demonstrate good communication skills with others using different modes and techniques.
2.3 Demonstrate that they can present themselves in an appropriate manner on a day to day basis over a period of time
Learning Tools, Resources and Links
Things that will help the learner develop understanding of this unit;
Mentors please add your ideas, examples, case studies, links to articles, videos, etc. here.
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Be nice, stand your ground and allow yourself to take risks.
If you want to rise quickly you have to stand out, without doing outstanding work no-one will remember you when it is promotion time.
Check out Juan Cabral he has won a couple of prestigious awards, and it is claimed that he was significantly responsible for Fallon’s success in the Naughties.
If you work for the creative department then it is most likely to get promoted if you produce either award winning advertisements, or very effective advertisement. Just google a couple of creative directors and see what campaigns they have under their belt. You will quickly understand that it is pretty much a meritocracy.
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Understand the work environment in an agency.
The life in an agency is much like dealing with your relatives and friends. As the Mad Men character Roger Sterling says in one episode “And what do you do if you mess up? You run to mommy and daddy and cry for help.” So it is important to have good working relationships, and to be on good terms with everyone, including your superior. When you start out it is essential that you exceed expectations and do things which you aren’t asked to do but add to the project your are assigned to work on. As advertising is moving into other directions, away from just being information to consumer, spotting opportunities and embedding a brand into a piece of communication which is useful for the consumer and promoting the brand at the same time. If you do that a couple of times you will quickly become a valuable asset to the agency. And be honest probably all your best friends are having a mutual relationship with you, it’s a giving and taking, and that’s how the best agencies work.
10 RULES OF ENGAGEMENT:
(It’s a tough old business. And as well as wanting to ensure that you all convert your placements into full time positions, we need you to remember that you are still representing The School as well – any adverse comments will reflect badly not just on you, but on our collective reputations)
1. Be punctual. When they give you a start time, stick to it. It’s not flexible – even with a hangover.
2. Don’t scoot off early. Things change in a nanosecond in agencies, and if you’re not around when they need you, it’s bad news.
3. Be sensible on lunch breaks – don’t disappear for ages. Observe the culture, and play by their rules.
4. Don’t, UNDER ANY CIRCUMSTANCES arrange meetings with another agency, headhunter or recruitment agency in office hours. You are working for an agency who may well be looking to hire you. If they think you re looking elsewhere, they will lose interest in you IMMEDIATELY. And besides which, it’s rude. Even seasoned professionals wouldn’t dream of doing it. If you need to meet anyone else, do it in your own time (before or after work) and KEEP IT TO YOUR SELF.
5. Be professional. Don’t discuss other agencies and opportunities while you are working for somebody on placement. You need to be dedicated to them. Don’t talk about the competition.
6. Be keen and pro-active – without badgering people to death. Show that you’re hungry to help – and to learn.
7. If your work gets rejected, accept rejection with grace. Learn from it. It’s not personal. So use it as an opportunity to produce something even better.
8. If you get the hump about something, save the gripe until later. Let steam of to your partner by all means, after hours, and well away from the agency. Don’t share your moans with other members of staff. It gets back to management. Every time.
9. Don’t dwell on things. Move on. Never forget that tomorrow is another day, and new opportunities come thick and fast in this business. The next brief may well be the one that makes you famous.
10. If you can’t be in at anytime for any reason, make your apologies and let people know in advance. It’s no good not turning up, then making apologies later.
and…. Enjoy! Keep a smile on your face. We’re lucky to have an opportunity to work in this business. It’s fun. if it isn’t, your doing something wrong.
I’m sure all of this goes without saying… but we all need to remind ourselves of the deal every now and again.
Be confident (without being cocky) – you should all be very proud of what you’ve achieved.
You’ll all have a fantastic experience. Just grasp the opportunity.
Cheers
Chris.
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