Market Research And How To Use It

Note to Mentors

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Unit Purpose and Aims

The purpose of this unit is;

This unit will help learners to understand what market research is and why it is used by creative businesses. They will also examine what types of research are undertaken and who the main companies in the market place are.

Learning Outcomes

Learners will;

1.  Understand what market research is and why it is used by creative businesses.

Learners can;

1.1 Describe what market research is and the types of research that are routinely used

1.2 Critically compare and contrast the different types of research.

1.3 Describe  who the big market research companies are and what techniques they use.

1.4 Explain why market research is used by creative businesses

2. Understand how to use market research

2.1  Explain how they would market research an idea

2.2 Describe how to feedback market research results into a product development process.

 

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors please add your ideas, examples, case studies, links to articles, videos, etc. here.

Links from the British Library Business & IP Centre

The Business & IP Centre in King’s Cross is set-up to help people start, run and grow their own business. It has a fantastic collection of business information which you can access for free (you just need to get a Reader Pass). You can use the Centre to find reports on your industry, competitors, trends, etc, and staff are on hand to help you find what you need.

Industry information guides covering sectors from food and drink to music

List of electronic resources available in the Centre

Free workshops at the Centre on topics such as ‘Knowing your Market’ and ‘Researching a Company’

 

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