Programming Principles For Advertising Creatives

Note to Mentors

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Unit Purpose and Aims

The purpose of this unit is to;

The aim of this unit is to give the learner a working understanding of  programming, coding and authoring are and how they work. The learner will examine  the key features of different technologies  and  current practices in software creation and distribution.

Learning Outcomes

Learners will;

1. Understand  principles of coding and programming

Learners can;

1.1.Demonstrate an understanding of how a)programming b)coding and c)authoring work.

1.2.Show basic logic in programming through the creation of an exemplar.

2. Understand why particular tools are used.

2.1 Identify and describe what languages and tools are used by mainstream developers to create web applications.

2.2 Identify and describe what languages and tools are used by mainstream developers to create mobile applications.

2.3 Describe key features that make them suitable for their task.

3. Understand key development practices.

3.1  Explain the differences between open source, freeware and shareware

3.2 Demonstrate how to find help from programmers/coders/authors using online forums and search tools.

Learning Tools, Resources & Links

Things that will help the learner develop understanding of this unit;

Mentors please add your ideas, examples, case studies, links to articles, videos, etc. here.

Webpages are written in HTML – a simple scripting language.

HTML is short for HyperText Markup Language.

• Hypertext is simply a piece of text that works as a link.
• Markup Language is a way of writing layout information within documents.

Basically an HTML document is a plain text file that contains text and nothing else.

When a browser opens an HTML file, the browser will look for HTML codes in the text and use them to change the layout, insert images, or create links to other pages.

Since HTML documents are just text files they can be written in even the simplest text editor.

A more popular choice is to use a special HTML editor – maybe even one that puts focus on the visual result rather than the codes – a so-called WYSIWYG editor (“What You See Is What You Get”).

Some of the most popular HTML editors, such as FrontPage or Dreamweaver will let you create pages more or less as you write documents in Word or whatever text editor you’re using.

However, there are some very good reasons to create your own pages – or parts of them – by hand..