Advertising Using New Real-Time Media
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Note to Mentors
Please help edit this wiki page with any content that feels right to you. Contribute your knowledge to this wiki by adding things that you feel students should learn in order to attain an understanding of this unit. Add examples, case studies or exercise ideas where appropriate. Don’t worry too much about formatting of this wiki page. Our curators will tidy this page every 24 hours.
Unit Purpose and Aims
The purpose of this unit is to;
Provide learners with an understanding of the profound shift occurring as media moves from publishing models to real-time models and will allow them to explore the creation of real time campaigns.
Learning Outcomes
Learners will;
1. Understand the nature of real-time media
Learners can;
1.1Explain the key features of real-time interactive media.
1.2 Find and analyse examples of successful campaigns.
2. Know how to create a campaign using real-time media.
2.1 . Demonstrate the potential of real-time media as a creative advertising medium by brainstorming a campaign for a given product.
2.2 Produce ideas for a campaign in a sketchbook form. This should include rough visuals for three possible creative ideas. It should include references from credible research resources. It should show visuals of existing real time campaigns.
2.3 Pitch the idea to a panel of learners and mentors. The pitch should last no more than 15 minutes and should clearly explain the brand values, have a clear elevator pitch for the idea, explain the nature of the piece, describe the functionality and how success is measured. The pitch should be of sufficient clarity that a non subject specialist can easily understand it. The pitch should be professional in nature with visual aids having a high degree of finish and presentation should be evidently rehearsed.
Learning Tools, Resources & Links
Things that will help the learner develop understanding of this unit;
Mentors “ please add your ideas, examples, case studies, links to articles, videos, etc. here.
http://socialfresh.com/foursquare-case-studies/
Old Spice:
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Utilising Foursquare Effectively in marketing and advertising
Scott Bishop is a director of social influence and author of How To Make Money Marketing Your Business With Foursquare (FT Press Delivers). You can read more of his insights on his social media marketing blog.
Savvy marketers and business owners have flocked to Foursquare to take advantage of their 4.5 million members for one simple reason: Foursquare requires action. Conversations on Twitter and fan engagement on a brand’s Facebook Page can be valuable pieces to a successful social media marketing campaign, but user activity at the point of sale is the ultimate objective for us marketers and business owners. We ultimately want action, and geolocation networks like Foursquare deliver the goods.
The marketing opportunities for retail stores on Foursquare are obvious. Users physically check in to a location and if you offer a special, they can redeem it. But even without a special, Foursquare leads to foot traffic, and foot traffic leads to revenue. Pretty straightforward.
But what if you’re aren’t a retail store? What if you don’t have a physical location at all? Can Foursquare still help you market your business? Absolutely. Foursquare has already partnered with several large brands without traditional locations such as Bravo and the History Channel. These partnerships were heavily publicized and came with specially customized badges, but they also cost big bucks.
In a world of limited budgets and low-traffic locations, businesses must creatively approach Foursquare’s already available options. Here are a few options your business should consider.
1. Acquire Friends, Not Checkins
Being an active user is one way to build relationships and create awareness, but understand that Foursquare isn’t much for conversation. Don’t waste too much time running around town and randomly checking in to every location possible expecting your brand to get traction with Foursquare users. Being active can be important, but most of your Foursquare friends or others checking into the same location won’t pay much attention to a brand’s check in activity or shouts.
There’s more value for you to acquire friends, but like any social media network, your friends should be targeted and strategically selected. Bastard Jeans has done a great job acquiring more than 60,000 friends on its user profile. Now the company has an easy way to get its tips in front of more users.
2. Add Relevant Tips
Adding tips is the easiest and fastest way for a location-less brand to market using Foursquare. The tips you create will be available for any Foursquare user to see, but an additional benefit to adding “friends” is that friends of your account will have your tips pop up when they check in at or near one of the locations where you’ve left them. So the more targeted friends you acquire, the better chance they’ll see your tips.
Tips should be informational, create user value and align with your brand. Don’t just leave a spammy message, adding little value and no relevance. If your tips aren’t providing value, you create the opportunity for backlash.
3. Branded Pages
Unlike a user profile, a brand with a page does not check in or acquire mayorships or badges, it only leaves tips on other locations. There is also a difference in how users connect with branded pages. Foursquare users “follow” a brand’s page, rather than becoming “friends” with them. Branded pages also have more customization options with their header images and description boxes. For larger brands, this is the preferred option. There are many brands with well done pages such as IFC Channel and Time Out Chicago.
4. Add Your Own Unique or Quirky Location
Just because you don’t have a traditional location doesn’t mean that you can’t add something quirky or creative to market your business. Coke Australia began adding Coke Machine locations that users can check in to, and, in some cases, receive unique specials. Urban Ministries of Durham started adding locations like “tent under the overpass” and “abandoned warehouse” to help spread awareness about homelessness. As long as the locations you create align with your brand or campaign, this can be a successful strategy.
5. Mayor Takeovers
If you don’t have a location, take over somebody else’s by becoming mayor. Granted, you’re going to want to make sure the location of your mayorship is strategic and those checking in are relevant to your business. Take advantage of your title and challenge users with freebies and giveaways when a user unseats your branded account. Have some fun with it.
6. Badge Parties
Few brands have the marketing dollars of Starbucks to create their own personalized badge, but that doesn’t mean you can’t take advantage of pre-existing badges that Foursquare users want. Partner with a complementary business that has a location and select a badge that users want but may be difficult unlock. For example, the Swarm Badge (50 people), Super Swarm Badge (250 people), and the recently released Super Duper Swarm Badge (500) and the colossal Epic Swarm Badge (1,000) are unlocked based on a large number of people checking in at one place at the same time.
An event designed for participants to unlock sought-after badges makes Foursquare users happy, you create publicity by hosting the event, and the location you’re using will get an influx of foot traffic. Additional promotions and publicity can come from the hundreds and potentially thousands of extra people who see the checkins when users post to Facebook and Twitter.
While Foursquare and other geolocation networks may seem like a no-brainer for retail outlets and food venues, don’t discount your own opportunity to market your brand and products. Make sure you have a solid strategy in place that offers value to the Foursquare user community. The options are already available on Foursquare. Now it’s just up to your creativity to unlock them.
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Geo-location and Ge0social marketing. (link)
One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever before. Location Based Services (LBS) like FourSquare and Gowalla are increasing their number of users who use the services to “check in” to locations like hotels and restaurants. Even the backend technology of the Internet is cooperating, as marketers have access to originating IP addresses and access points to understand where a web browser is sitting physically.
Whether this locational information is user contributed or automatically generated, the fact is that many feel 2011 will be the year that geolocation finally emerges as an opportunity that anyone in marketing won’t be able to ignore. Whether you have already tried some marketing efforts in this space, or whether you are considering it in the near future – this post rounds up some of the biggest opportunities when it comes to geolocation and offers a few ideas for how you might get started.
1. Creating Geotagged Content Mashups
One of the biggest concerns with geolocation marketing is always around the privacy of consumers and the potential for brands to be seen as “cyber stalkers” for pushing messages that chase consumers around. The nice thing about geotagging, however, is that there are millions of pieces of content online right now which feature geolocation information attached to them. Images are tagged with the exact GPS coordinates of where they were taken. Video can be linked to specific dates and events based on the meta data uploaded. This is offering a great curation opportunity for brands who take this content and create interesting visualizations around it.
Example: Grey Canada’s recently released “Global Mood Clock”
2. Offering Exclusive Experiences & Discounts Via Location Based Services
Foursquare and Gowalla are both actively courting businesses to advertise with them. Gowalla recently created a partnership with Disney Theme Parks and Foursquare had a highly debated large promotion with McDonald’s as well as an interesting promotion in the UK with Domino’s. Each were examples of these Location Based Services using their platforms to offer a layer for brands to buy into for the purpose of promoting special or exclusive offers to those customers who willingly broadcast their locations to their social networks. Moving forward, new services like SCVNGR which focus more on the gaming appeal of checking into locations are starting to offer another way for brands to reach niche audiences of LBS users.
Example: Foursquare with Domino’s in the UK.
3. Serving IP-Based Location-Specific Content & Advertising
If there were an “old school” aspect to geolocation marketing, this would be it. For many years now, brands have had the ability to target people based on the location of the IP address from which they were accessing the Internet. Combined with user generated data such as users sharing their location on social networks or adding location details to their personal profiles, this is opening up opportunities for brands to share specific content and advertising messages with people based just on where they happen to be at any particular time.
4. Augmenting Live Events
This may be the most obvious yet clearly underutilized opportunity for geolocation marketing. Whether looking at a large scale sporting event in a big stadium, or a company sponsored customer conference, there are potential ways for geolocation marketing to be used at the event. This could include special offers for individuals who visit a trade show booth or promoting future events to current attendees based on the assumption that people who attend one event may be more likely to consider attending another. Add in the potential for people to connect with others in their social network who happen to be at the same event, and the benefits of encouraging people to create and share content from events to promote the event to those who are not in attendance and you begin to see the potential here.
Example: New Jersey Nets Gowalla Partnership
5. Organizing Change & Social Good
In the social realm, we have already seen the power of geolocation in revolutionary situations such as the recent events in Tunisia where citizens have used the power of geolocation to organize together to promote a shared point of view. Outside of politics, geolocation can be used to find green businesses through apps like Greenopia and also to join social movements and real events organized to promote specific causes. One service, CauseWorld, is creating an entire model based on geolocation for you to generate positive results based on socially motivated behaviours.
Example: CauseWorld
By using new technological innovations Brands can interact in a much better and more direct way with consumers.
Read more about it here.
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How 3D Projections Create BUZZ
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Here’s a little insight on where Wikipedia is at. Potential media for advertising?
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By Kim Pimmel
Ask any interactive agency nowadays what their clients are asking for when they need a mobile experience — the answer will inevitably be “an iPhone and/or an iPad app.” Native Apple apps are a hot commodity, and in today’s mobile application ecosystem, mobile web apps are not sexy. In fact, many people don’t even realize they are even an option. In certain cases, an iPhone/iPad app will be the right solution for their needs.
However, there are some situations where it may become a short-term win, but eventually a long-term loss. Mobile web apps offer a good number of advantages over native apps; and though they face some design, development and deployment challenges, they are a powerful cross platform, scalable and affordable solution.
Increasing Fragmentation
Mobile apps are all the rage. There are a slew of startups targeting the iPad, countless entrepreneurs hacking together the next killer iPhone app, and it seems as though every big company has released an app of some sort. With the increasing penetration of Android phones, developers are scrambling to port their software.
But what about deploying to Windows Phone 7, Blackberry and Symbian? Who wants to study yet another SDK, learn another language, and go through yet another app submission process? Who will continue to keep the code up to date for all these platforms as each one splinters into new incarnations, releases new hardware and OS updates. Fragmentation is a costly long-term investment. And people are beginning to realize that native apps are not a sustainable long-term solution for all their needs.
GAP StyleMixer application for both iOS & Android
The Mobile Web is Everywhere
As the native mobile app market becomes increasingly fragmented, it is becoming clear that there needs to be a solution which can re-use code and designs across platforms, and which eases deployment headaches. But why invent a new solution, when it already exists on every device out there: the Web. Webkit is gaining ground as the de facto standard for rendering web content, but even Webkit isn’t appropriate for every application. It wouldn’t be recommended for experiences that need complex graphics rendering, require hooks into specific hardware such as camera or accelerometer, or have hefty media requirements.
Though these constraints will change over time. But for all other apps that don’t need these features, using the mobile web frees developers to use their web technology of choice, so long as it will render on mobile browsers. Design and develop once, deploy everywhere. With smart design and code, a single web app could render appropriately on differing resolutions and screen sizes, and respond accordingly to touch, 5-way or cursor. Indeed, frameworks for mobile web app development already exist, such as Sencha Touch.
Old News
Desktop web apps are far from a new idea — Rich Internet apps have been around for a while. Google has been pushing in this direction for years, creating a broad suite of online tools, primarily for the desktop, with an increasing focus on mobile. However, web apps have been slow to gain traction in the mobile space. Even with Apple promoting mobile web apps as the next best thing on their 1st generation iPhone in 2007, the focus is still squarely on native apps. And the primary reason for this is due to the overwhelming success of Apple’s (native) App Store.
The App Store Model
Apple’s App Store was not the first to distribute native applications to mobile phones, but they proved it was a viable model, and launched the concept into popular culture. It’s this same model that would be necessary to make a mobile web app ecosystem successful.
As a consumer, it’s more appealing to go to one trusted online outlet for stuff than to waste time searching the web for the same thing, and putting yourself at risk of being hacked. Mobile web apps need a consolidated storefront for much the same reasons.
First, it’s easy to find apps when they are indexed, categorized, and searchable in one place. Second, a robust community of users exposing app popularity, contributing ratings and writing reviews makes it easier to evaluate your choices. Third, when I’ve decided to buy a game such as Plants and Zombies, I want to be sure my purchase will be a safe one — something a robust app store from a recognized company should offer. And since a web app is cross-platform, you could play it on your Android phone, your iPad, and your desktop — all with a single purchase. Buy once, use anywhere. It’s magic!
As a business or developer creating web apps, a centralized web app store provides benefits over doing it solo. Most importantly, it provides a source of monetization. This is the key to driving adoption of a web app ecosystem, as without revenue, businesses and developers will stick with money-making native apps. It’s also a marketing channel, allowing for easy discovery and promotion. Another potential benefit of using a web app storefront would be the APIs to help developers deal with authentication, licensing and other technical hurdles of digital distribution.
It’s Possible Now
A great majority of native apps could be deployed today as full featured mobile web apps. The HTML5 family of technologies allow for refined typography, animation, streaming video, offline storage, and the list goes on. Probably the most high profile web app to date is the Youtube mobile site, which delivers a comparable experience to the native apps they have built.
Real World Challenges
As with any innovation, there are big questions that need to be answered. The most obvious is the issue of cross-platform compatibility. Building a robust and rich cross-platform mobile web app experience would benefit from HTML5 technology support, but currently RIM and Microsoft’s mobile offerings use their own standards. This weakens the des/dev once, deploy anywhere story; but is by no means a dealbreaker. Web developers have long dealt with coding to accommodate troublesome browsers, and this would be a similar case.
Another challenge in the ‘deploy anywhere’ scenario arises when you look at how a given design translates across devices with varying resolutions, form factors and input methods. Application designers will need to approach this problem by targeting several key resolution/form factor combinations, similar to what is recommended by the Android SDK. Depending on what device an app is being run on, the design, layout and functionality may differ significantly. This can be solved using a combination of intelligent design and careful development.
Last but not least is the problem of providing consistent, quality user experiences in this new application space. We’ve seen how the Android’s app offerings often leave much to be desired in terms of visual design and usability while Apple has been more successful in defining quality experiences. Providing a set of best practices, design patterns, and components for designers would go a long way towards the creation of quality mobile web app experiences that would win over consumers. As mobile web apps gain credibility, we will see more offering such as Sencha Touch and Sproutcore that provide solid web development and experience frameworks.
The Inevitable Victory of the Web Browser
Web applications as ‘the next big idea’ might never happen — but in the coming years, more and more websites will have mobile incarnations that look a lot like applications. You’ll be swiping through articles, pinching photos, and flicking pests off your Farmville plot — all in your mobile browser. And people won’t even realize that in the end, the next generation mobile web won.
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The History Of Social Networking
Written by Laurens Bianchi on January 31st, 2011 |
We have been showing some interesting Infographics here on ViralBlog. Here’s another one, something that many of you will like or find interesting:
The History of Social Networking.
We all know that social media have been just a few years around now and that these means have changed our lives significantly. But do you also know how it all started and how people were connected using the Internet before the invention of Facebook and Twitter?
Click on the image for a larger view:
Thanks to OnlineSchools.org
Brilliant way of making things/life simpler and easier for consumers.
GOOGLE Search Ranking. Phooooey?
A recent New York Times article called out J.C. Penney for its attempt to game Google’s search algorithm to get to the top of results for generic queries, like “dresses” — a common practice. To emphasize the precious nature of the ranking, the story quotes a study that says “on average, 34 percent of Google’s traffic went to the No. 1 result, about twice the percentage that went to No. 2.”
Does anyone ever make it to page 3?
And that’s really the point, right? The first few results are supposed to be the most significant to our query. In fact, one might even say Google’s main directive is in deciphering your search and identifying the single best link to answer it. But does Google really need to be the business of appointing a “Number One?”
In an effort to provide such concentrated relevance, the system gives rise to a number of consequences, including an intense focus on that prime ranking, in turn leading to shady SEO methodologies and a general disregard for the natural human proclivity toward choice. The concept also ignores the fact that, for many queries, there simply can’t be one best answer. Informational searches – say for background on a person or company – are conducive to a top ranked spot, i.e. the one that best provides the data. However, in a search for something as vague as “dresses,” it’s hard to imagine that there could ever be just one link or website worthy of that “Number 1″ title. But if Google insists on naming a winner in cases where the notion doesn’t apply, they guarantee everyone will try to create one by gaming the results.
The inherent flaw in most search engines has nothing to do with the precious algorithm or the inputs such as keywords and inbound links — it’s the output. Specifically, the way the results are ranked — and displayed — so stringently.
We’re all familiar with how Google’s search results are laid out: in relatively minimalist, clean, ordered lists. Sure, they’re clear and easy to read. But are they as effective in directing us to what we want as we think they are?
Consider, for example, how results are displayed in a Google Image search – graphically, with images displayed as tiles in a grid. Here, Google doesn’t even try to rank the results, perhaps because there’s a qualitative difference between general and image searches, forcing them to present the results more democratically. However, a natural consequence is that I very rarely find myself so strongly attracted to the “first” picture (namely, because there isn’t one).
There’s no bias, no ranking, beyond representation on “Page One.” There is complete equality amongst all candidates on a given page. To me, this is proof of concept that search can work just fine without employing such a blatant hierarchy.
Imagine if all Google search results were formatted in this manner, as screenshots of websites aligned in neat grid, qualifying each result with the usual details and an added line of text about the nature of the website (Retailer, Manufacturer, Article, Product Review.). This could easily negate some of issues that arise from pitting websites against each other in a never-ending contest for that coveted top spot – such a spot would simply not exist. Moreover, as a direct result of such newfound choice, Google could glean greater insight from which links people actually choose. With rankings, there’s an issue of determining causality – are people clicking the top link because it’s the best, thereby validating the result, or did they click it because it was on top, as we’re all wont to do?
Now, let’s return to the J.C. Penney situation. In a more democratized system the black hat tactics would have still earned placement on the first page of results, but only as one of many, innately egalitarian tiles. In such a case, no matter how much money is put behind fooling the system, users would be free to choose without their decisions clouded by a subjective (or inaccurate) “Number One.” In the current system, there’s such a high degree of added value in being the top link, it’s easy to see why brands may deem it worthwhile to engage in these questionable practices. But by disregarding the idea of a “Number One” entirely, the strategy loses its effectiveness and the motivation is lost.
Sure, maybe tiles aren’t the perfect system, maybe people could figure out a way to game any system, but the idea remains: Without a clear winner, cheating just isn’t worth the effort.
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The Mobile App Trends Series is sponsored by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates.
As the mobile application space continues to explode, developers are increasingly using HTML5, JavaScript and CSS3 to aid in the creation of web apps and native mobile apps. This process is especially useful when dealing with cross-platform development or when working with content that already exists in some form on the web.
We’re going to take a look at how some of the best HTML5-centric, cross-platform mobile frameworks are being used to help developers deliver native app experiences on a variety of devices.
Why HTML5
Given the hype and buzz surrounding HTML5, it would be easy to believe that it is a technology that will do your laundry, mow the lawn and make you dinner. In truth, HTML5 isn’t the second coming, and it isn’t an officially ratified standard — yet. The spec continues to edge closer to completion, however, and when combined with JavaScript and CSS3, HTML5 can do some really incredible things.
This is particularly true for mobile devices. A de facto requirement for any modern mobile operating system is the inclusion of a modern HTML5-compliant web browser. The leading modern mobile platforms — iOS and Android — both use WebKit as their bases. Likewise, BlackBerry and HP/Palm are also using WebKit and Microsoft is going to release a mobile version of Internet Explorer 9 for Windows Phone 7.
What this means is that out of the box, modern smartphones and tablets support the bells and whistles that make HTML5 so special. It also means that developers can feel free to use those technologies when creating their applications and not have to worry that the device itself won’t support a particular function.
It also means that developers that choose to create HTML5 web apps for the desktop — like for the Google Chrome Web Store — can often use the same code when crafting an app for the iPad or for other tablets.
Earlier this month, leading iOS developer ScrollMotion released its first simultaneous e-book for the iPad and Chrome Web Store.
Because ScrollMotion has built its underlying app platform in HTML5, porting the content to a non-iOS device, like the Chrome browser, required very little work.
Platforms
Choosing what mobile platforms to support continues to be a vexing problem for developers both big and small. Supporting one platform can be difficult enough, but now developers not only have multiple operating systems to consider, but multiple device types as well. iPhone and iPad apps can be packaged together, but both require separate experiences and views.
Likewise, Android developers that want to target the upcoming wave of Honeycomb tablets will need to create variations of their apps for the different device types. Add in the BlackBerry PlayBook, HP’s TouchPad and the future devices from Nokia and Microsoft, and it’s not difficult for even a large development team to become overwhelmed.
Fortunately, this problem has created a microcosm of cross-platform mobile development tools. We’ve covered a number of these platforms and frameworks in the past, but we want to highlight a few that specifically target HTML5 and JavaScript.
Appcelerator’s Titanium platform was designed from the offset to help web developers create mobile and tablet applications with ease. Over the last year, the platform has seen tremendous growth, and new features and devices are added at a fast pace.
Appcelerator recently acquired Aptana, which should ensure that the tools for building its apps continue to improve and evolve over time.
Some of the apps that have been built with Appcelerator include GetGlue for iPhone, iPad and Android andScoutMob’s excellent iPhone app.
PhoneGap is an HTML5 app platform that lets developers build native apps using HTML5, CSS3 and JavaScript. What really sets PhoneGap apart is that it lets developers create a full-functioning mobile web appbut place that app in a native wrapper, so that it can use native device APIs and get submitted to the App Store or Android Market.
In essence, it enables mobile developers to create an app just as if they were targeting the mobile browser but with the benefit of being able to get into the App Store.
PhoneGap Build is a new service (still in beta) that lets developers quickly and easily create app-store ready versions of their apps for various platforms. It does all the work of compiling the code for various platforms and gives the developer a final build suitable for submission to the app market of their choice.
Ars Technica used PhoneGap to build its iPad app. This is a great example of using web standards to deliver an app that presents existing content in a customized view and experience. Clint Ecker’s post about how the app was built is worth a read.
Rhodes is a Ruby-based framework designed to help developers create native apps for a wide range of devices and platforms. The reason we included Rhodes in this roundup — despite being a Ruby tool — is that it uses HTML, CSS and JavaScript in its views. That means that HTML can be used for the interface aspect of the app — even if Ruby is what is powering the work on the backend.
The Unify Project is a set of tools designed to make it easier for developers to create smartphone apps using HTML5, CSS3 and JavaScript. Sponsored by Deutsche Telekom, Unify is published under a dual open source license (MIT and Apache version 2.0) and it uses PhoneGap, Adobe Air, Sass and the quooxdoo JavaScript framework.
Additional Tools
Using various mobile web frameworks alongside an HTML5 platform is a common approach to mobile app development.
Developer Pete Freitag recently gave a presentation on building mobile apps using jQuery Mobile and PhoneGap. Freitag made the slides available on his website and the presentation offers a nice overview of how to use two emerging web frameworks together.
Feitag’s tracking and reimbursement app Mileage Pad was built using PhoneGap and jQuery Mobile.
Other web frameworks that can be used alongside PhoneGap or Rhodes include Sencha Touch andSproutCore.
Or Just Make an HTML5 App
Of course, an increasingly viable option for mobile developers is to just use HTML5 to create a mobile web app.
As HTML5 gets better and browser support of HTML5 improves, the differences between running an HTML5 app in a native wrapper, a la PhoneGap, and accessing an HTML5 web app from an app shortcut on your home screen is going to continue to disappear.
Lots of companies — including Facebook — are looking at HTML5 as the future platform for their apps that target next generation devices.
Earlier this month, 37signals decided to forego building a platform-specific mobile app for its Basecamp product and instead created Basecamp Mobile. This decision initially drew some criticism, with members of the developer community questioning the company’s decision to just use HTML5.
With the recent Readability kerfuffle, it’s possible that more developers will start considering a mobile web approach for their applications. Readability’s Rich Ziade and Dan Benjamin discuss the issue in length, including what it means for mobile developers, on “The Daily Edition.”
The Future is Bright
Whether it’s through a framework, via an application wrapper or as the basis for a mobile web app, HTML5 is going to continue to be an important driving force for mobile application development.
In fact, as the technology evolves, we wouldn’t be surprised to see more HTML5 elements popping up in native desktop applications as well.
Are you using HTML5 when building mobile apps? Let us know.
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