By Aaron Furman

 

Iterating a script

 

We’ve been working on D&AD new blood, with the deadline looming over us things have gone into high gear. Last week we were waiting our case study videos. I thought I would demonstrate all the different versions of the scripts I have written. Enjoy and please give feedback if you have any.

Script 1

Think about about how you got to work today.

Like most days it’s the same.

Perhaps you’ve been taking the same route to work for years.

Each weekday 3.7 million people in the UK travel the same route to their work on public transport.

We’ve has taken notice. We want to to bring the magic of stories to your commute.

Using sound dome directional speakers. We can give a little taste of what Audible has to offer.

These special speakers deliver the world’s most precise audio isolation.

If your not under the dome you won’t be able to hear the sound.

We will install these on trains.

Each week day a new chapter from a famous book will be played. – poscasts in the day.

Using familiar voices to entice listeners. Such as Ian Mckelin for LOTR, HP Daniel radcliff. Emlia clark GOT.

Once enthralled by the stories we will not complete the book but before the last chapter we will encourage people to download the app to finish.

The speaker will also have QR codes.

If scanned 5 days in a row, amazon will send a free copy of the book that’s being played.

This can also act as a way to record if people are continuing listening

The speakers can also be placed under bus shelters.

The speakers could even partnering with 24/7 gym to be placed under cardio machines.

Happy for someone to overhear you –

Visual smart sounds waves

Script 2

The AI technology Lyreird can convert anyones voice into a digital version of itself.

It only takes minutes.

Recording a couple of baseline phrases and the AI does the rest.

Here’s an example.

It’s so realistic this person mother couldn’t distinguish that she wasn’t speaking to her son.

Audible will record your voice using the AI and make you the narrator of an audio book.

Audible booths will be dotted around cities.

Enter for 5 minutes and jobs done.

Putting them in relevant locations. Harry Potter at 9 3/4. Leeds Bronti sisters moors? Baker street Sherlock Holmes. Ask Cara.

You can also send your narrated audio book to your friends and family. They will have to sign up to 30 day trail to listen.

This would also be perfect for separated families who’s kids want to have their Mum or Dad read them a bedtime story but aren’t regularly in their life.

The parents my also wnat to liten to an audio book with their kids a

This will then lead to Audible cast.

Where users can choose to be a specific character of the story and create a full cast for the audio book. (I’m Hormany).

Parents may also want to cast their kid as a character in the book.

If you have allowed public access to your voice. You can mix and match different voices of the same character.

Listeners can experience their favourite audio book in a completely new way.

A leader board on the app will show who’s got the most popular voice for that character.

That voice will become the default voice of the book and be paid royalties for each listener.

Script 3

When we were younger our parents read us stories.

These times were filled with magic, mystery and marvel.

The modern times now have it’s hurdles.

Parents may be separated, work longer, or work away from their family.

Therefore Audible personal stories will aim to alleviate this.

Partnering with Lyreird A.I technology will allow people to create a digital copy of their voice in 5 minutes.

Here’s an example

Audible booths will be dotted around cities.

Enter for 5 minutes and jobs done.

We will put them in relevant locations. Harry Potter at 9 3/4. Jungle book zoo.

This will then lead to Audible cast.

Where users can choose to be a specific character of the story and create a full cast for the audio book.

You can choose to cast your family and friends as character in any story.

Parents can then cast their child as character in the audio book.

If you have allowed public access to your voice. You can mix and match different voices of the same character.

Listeners can experience their favourite audio book in a completely new way.

Becoming the characters themselves.

Making their stories a little bit more personal.

Look out for part 2 for other iterations.