The pain of being an introvert creative- Kim Jacqueson

By Kim Jacqueson

This week’s SCAB is going to look like I’m depressed or something, so before even starting, keep calm everyone, I swear I’m alright! I just thought it would be an awesome idea to share with you what exactly means ‘being an introvert’. Some of you already know what characteristics an introverted person presents in opposition to an extrovert person; I know because we already had a masterclass about it. But I wanted to add a little part of my personal life and give some great advice and notes which will be useful to everyone.


What exactly does ‘being an introvert’ means? In fact, it’s really simple to define. An introvert is a person who ‘recharges’ herself or himself by staying on her/his own, in a comfort zone. In opposition, if that might help you understand, an extrovert is a person who recharges her/his energy by seeing other people and going out.

There are many easy ways to know if someone (by someone, I mean your fella creative at SCA) is more on the introvert side than on the extrovert side and vice-versa (by the way, no one is 100% of a type. We are both, only at different percentages depending of the person). The easiest of easiest ways would be to look at what the said person does the most in their spare time. Do they prefer to go home, take time to go watch a movie alone, take time to read a book, or just have a walk to think? This person is more of an introvert. Do they prefer to hang out, have a drink in a pub, go to a party, or just visit a friend’s place to chat? This person is more of an extrovert. Guess at which side of the scale I am? Yep, I’m waving at you from my home sweet home.

Now you get it, let’s focus on how painful it is to be an introverted creative. Once again I’m exposing facts guys, you know me too well to think I’m whining!

First thing: introverts are very quiet in workgroups! And that is their natural way or being. So don’t be concerned or don’t get mad if they are not participating that much. In fact, they are listening to A LOT to what you’re saying, deeply and truly. They care so much they forget to talk. Hopefully, I noticed this ‘erasure’ part of my personality quite early and took theatre/comedy classes for 12 years. Lemme tell you it helps a huge lot!

Another thing: introverts apologize very often! Even for useless matters. But I know you’re all open-minded and don’t see it as a fake clumsy personality to excuse some stuff. I have no idea why the hell we apologise for that much though. Weird.

One other thing: just like cats spend tons of hours a day to just sleep inside, introverts enjoy as I previously said to find a comfy zone to recharge their inner energy. The calm place in the room next to Dunbar, that many SCA ‘agencies’ promised to transform, would actually be perfect for that!

Another thing: introverts enjoy solitude! And never see it as loneliness. This being said, they find it absolutely adorable and honestly touching when extroverts walk to them asking if everything’s alright if they’re feeling OK because they left last night’s party early, etc. Don’t you worry, extroverts. We’re just very quiet nerds.

One last other thing (but oh boy I could write on and on and on about this): introverts and extroverts complete each other. And this so well, it’s even beautiful. Really! In creative projects, such as briefs, both can express their specific skills. So I trust in you to never think that ‘shy people’ don’t belong in the advertising world! Think of it as an opportunity to offset where you need it.

Now I’m sure you all know the crucial importance to understand that both introverts and extroverts do exist. Remember, the goal is not to change yourself. And not to change others neither. The key is to adapt your speech to the person you’re talking to!

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