What Sticks

By Kyle Foreman

I think to create great work you have to find out what great work means to you.

As we endlessly Scroll. Flick. Like. Share. Read. Learn. Browse. Watch. Dream, it can sometimes feel like a hamster wheel of fake opinion. Searching for work that doesn’t truly inspire, but for work that will fit into brackets of “OMG yeah, I’m a creative, look at me and all this cool stuff I’m sharing. HA…”

During SCA I found it hard to navigate this strange underground journey. It felt like I was alone in an abandoned theme park set in middle America, just drifting like a tumbleweed.

But one of the best things at SCA is,

You don’t have time to think.

You don’t have time to succumb to doubt.

You don’t have time to question what you love.

You don’t have time to settle and see.

You don’t have time to spend on anything else but your future.

You don’t have time to pretend.

You don’t have time to make work you don’t like.

Here are some of the things that I have come to realise what great work means to me.

It can take a thousand minds to complicate something, and only one to simplify.

Something that makes me laugh, cry or think.

Something simple.

Say something different.

Work with somebody who is so much more talented than you.

Make work that scares everyone.

Be bold.

Just be a humble and kind person.

Storytelling is No.1

Also a little thought from this morning’s walk to Brixton. A bicycle spoke only goes round in circles but the wheel it’s attached to moves forward.