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Frequently
Asked
Questions

Choose a topic below to see a comprehensive list of questions you may have about joining the most awarded ad school in the world.

General Questions

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  • EPISODE: 1 The Creativity Formula
    Say hello to Marc Lewis. You’ll meet him for the first time as he gives an overview of the course and introduces you to The Creativity Formula. Learn The elements that make-up the Creative Process, how to gain insights from the world around you and the power of gratitude.
  • EPISODE: 2 Superhuman Creativity
    We all have the ability to produce an extraordinarily large number of ideas. This episode will show you how. We’ll take a look at Dot Collecting in more depth, explore creative rules and how we can break those rules, helping you to unleash your superhuman creative powers.
  • EPISODE: 3 Mess Finding
    Learn how to find problems, look at what they solve and seek out the opportunities they create. An introduction to Situation Exploring and Mess Finding
  • EPISODE: 4 The Four R's of Divergent Thinking
    We take a look at the power of re-expression, we introduce you to The Four Rs and Divergent thinking. Get yourself ready with a pen and paper for this session as we practice techniques throughout the episode.
  • EPISODE: 5 More Creative Techniques
    This is a big one. Here, you’ll meet friends and faculty of SCA including Rob Binfield AKA ‘Dusty’, Patrick Collister, Marcela Tarable, Rob MacGillivray, Deanna Rodger, Elliot Harris, Uri Baruchin as they take to the screen for even MORE creative techniques.
  • EPISODE: 6 Evaluation Techniques
    An introduction to Edward De Bono’s Six Thinking Hats, the art of Sticky Thinking and how to rate your ideas. Bring a pencil and paper as we share two very powerful evaluation techniques and share examples from SCA alumni that define what we mean by ‘sticky’.
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