How to Write a Better Creative Brief
Learn from the minds behind the industry's greatest creatives. Unlock the first episode for free!
Creativity Unleashed allows you to lean back and listen to Marc unpack some of the best bits of teaching methodology honed both as a student and teacher of the SCA.
Four sessions. Real briefs. Real creatives. Real feedback that actually lands.
This four-part workshop series, led by SCA Dean Marc Lewis, is built for leaders who want to write sharper briefs, give stronger feedback, and actually see their guidance turn into better work.
And unlike the usual “leadership training” where you pretend to give feedback to a fictional intern named Chloe, this one drops you straight into the SCA studio.
You’ll write a real brief. Our students will create real work from it. You’ll give them feedback.
They’ll give you feedback on your feedback.
You’ll leave slightly humbled and a lot more skilful.
Whether it’s your first time thinking creatively or if you’re someone who feels like they’ve nothing left to learn, these sessions will leave you ready to unleash your own type of creativity in the world.
What you’ll learn
Short version:
Hear better. Brief better. Guide better. And raise your creative bar through the work of our students.
Serious version:
About Marc
Highly renowned in the industry as a unique creative mind that strives to deliver the very best creative education. Marc was one of SCA’s last scholarship students before the school closed in 2000. His life-changing experience at the school inspired him to reopen SCA in 2010.
In 2018 he was awarded with the St Francis Lifetime Achievement Award for the incredible contribution he has made to advertising. Over the past 15 years Marc’s students have won over 135 awards, while still in studies making SCA grads and the school, the most awarded in The World.
Marc’s commitment to creative education and his passion for the industry has inspired him to deliver this new short online course to help even more people to unleash their creativity.
Who is it for?
This workshop is designed for anyone responsible for getting better creative work out of other humans:
• Creative team leaders• Senior creatives on the path to leadership
• Strategists and planners who write or shape briefs
• In-house agencies looking to raise their creative bar
• Brand and marketing teams who want clearer briefs and stronger creative conversations
• Anyone ambitious to lead or manage creative people in the future
How the sessions run
Learn to write briefs with bite and clarity using Get/Who/To/Buy, explore a curated library of brilliant briefs, and create your own for the students to work on.
Build the foundations of great feedback using:
• Notice–Wish–Wonder – the School’s model for better feedback
• SUCCES from Chip & Dan Heath’s Made to Stick
These frameworks give you structured, motivating language for early-stage conversations.
Learn how to find problems, look at what they solve and seek out the opportunities they create. An introduction to Situation Exploring and Mess Finding.Level up your feedback practice through Edward de Bono’s Six Thinking Hats, learning to guide teams through multi-perspective critique.
You’ll start reviewing early work from the students through these lenses.
You see the students’ finished ideas. They will surprise you.
You give feedback. They respond.
You refine your feedback style and learn how to create a repeatable, motivating creative loop you can use with your own teams.
Buy Now
Six deep dive video lessons. Two live streams. Special guest lecturers. Networking opportunities with other professionals and students from across the world and across different industries. Gain fresh perspectives and meet like-minded people.
Ready to start your application to the Short Creativity course?
Our dean Marc Lewis would love to chat with you. We make the process simple, select a time that works for you and book a call now.
