London Portfolio
If you’ve set your sights on a career in advertising, taking this course is the ideal way to launch your career.
SCA gave me a different (better) kind of education which genuinely changed my life. Since school I've worked both in the USA and UK, continued to mentor, and built some amazing relationships with some of the industry's most talented creative people.
What does this course teach you?
It teaches you how to change the world with an idea.
At the School of Communication Arts, we don’t just teach advertising — we train the next generation of creative superstars. Bold thinkers. Sharp makers. People with something to say and the skills to say it brilliantly.
Next year’s course is built for now: combining Artistic Intelligence with Artificial Intelligence. That means learning how to think deeply, feel sharply, and create at the speed of culture.
We’ve been called the best ad school in the world. Our graduates are running ad agencies and in-house agencies.
This course teaches you to become the creative you were meant to be.
Being very dyslexic, traditional education never worked for me. Being at SCA opened my eyes to what education could and should be. I went from a guy with 2 A-levels to a student pencil winner who worked at Google in just one year.
Enrolment & Schedule
The next enrolment date is September 2025 intake. We expect students to be present full-time in the studio from 9-5, Monday to Friday for studying and collaborating with their peers.
Application process
It’s important to us that we make sure it’s the right course for those who apply, we also need to be confident that our candidates are a right fit for us as the industry knows SCA graduates are the best new talent entering the industry.
School fees
£6,050 per semester (x3)
Or £1,815 per month over 10 months.
SCA offers a one-year, intensive course with six months of paid placement following completion. This means it's delivered over 18 months. 18 months of hard work. And we make no apologies for that.
Because if hard work isn’t your thing, then you’re probably not passionate enough to make a name for yourself in the business. And passion is what we’re all about. As challenging as the course is though, it certainly isn’t all work and no play.
We do our level best to make sure our students have fun and get as much enjoyment as possible from the time they spend with us and the rest of their intake.
The Creative Curriculum: Strategy, Craft & AI
London Portfolio School offers the most rigorous, industry-shaped creative curriculum in the world.
It’s built to stretch talent fast and far - helping ambitious creatives build standout portfolios, master commercial creativity, and break into the industry with real confidence.Over a single intensive year, students are taught in more than 100 masterclasses by some of the most experienced names in advertising, design, strategy, film and storytelling. Everything is hands-on. Every class is focused on:
• Thinking more originally
• Crafting more persuasively
• Creating work that gets noticed
AI runs as a powerful thread throughout the curriculum.
We teach students to use AI in service of ideas — not instead of them. From prompting to prototyping, students build confidence with emerging tools while sharpening their creative edge.
But make no mistake — this is a human-first course, where strategy and storytelling still reign supreme. We teach students to think like strategists, write like copywriters, and design like art directors.
Students hit the ground running. They learn to think like creatives and strategists — and move ideas from hunch to headline.
Core focus areas:
- Idea generation & visual storytelling
- Poster & print fundamentals
- Typography, layout & design thinking
- Brand building & personas
- Creative strategy & problem finding
- Intro to AI for ideation & research
Ambition kicks in. Students begin building campaigns and learning how to execute big, sticky ideas that cut through.
Core focus areas:
- Writing and crafting creative propositions
- Scriptwriting, editing, and animation
- Art direction, photography & layout
- Strategic thinking and behavioural science
- Case studies, iteration & feedback tools
- Using AI for execution, polish & presentation
Everything comes together. Students shape a book that reflects their voice and proves their value.
Core focus areas:
- Portfolio development & polish
- Job-hunting campaigns & side projects
- Industry-facing case studies & content
- Creative entrepreneurship & thought leadership
- Preparing to thrive in a world with AI
By the end of the year, students graduate with:
- A powerful portfolio that opens doors
- Real-world experience solving creative problems
- A toolkit of strategic, conceptual, and AI-enhanced skills
- The confidence to walk into any agency or studio and make a mark
Application & fees
We take selection very seriously. It’s important to us that we make sure it’s the right course for those who apply, we also need to be confident that our candidates are a right fit for us as the industry knows SCA graduates are the best new talent entering the industry.
If it is a good fit you will be invited to attend one of our Selection Days so we can find out more about how you think, and work with others. You’ll join us for a whole day to immerse yourself in our world, working with other candidates on fun tasks and briefs. It’s also a great opportunity to meet our faculty and current students for an absolutely honest view of what the course is like, and have any questions you have honestly answered.
Ready to start your application to the London Portfolio course?
Our dean Marc Lewis would love to chat with you. We make the process simple, select a time that works for you and book a call now.
