It would be a shame if the students were the only weird and wonderful people in the building.
To make sure we offer the best help, advice and teaching possible to our creative cohort, we’ve assembled a team that’s just as eclectic as they are.
We have administration experts and pastoral care specialists, as well as strategists, digital wizards, creative directors, designers, writers, typographers, film makers… and a dog.
Called Squirrel. Because we can.
Marc Lewis was a scholarship student at SCA when it last existed in the 1990s. He left to work for Leo Burnett as a writer, but ended up creating technology companies.
Marc’s start-ups created over £50m in shareholder value, but he fell out of love with money and wanted to do something more meaningful. A heart-to- heart conversation with Sir John Hegarty and Rory Sutherland led to the reopening of SCA in 2010. John and Rory became founding Governors.
Because he won his scholarship, without which he would probably have made a career flogging fake Rolexes and stolen car stereos, he is devoted to helping others benefit from similar opportunities. As a result, SCA has distributed over £1m of scholarships and bursaries since reforming.
Marc’s favourite advert growing up was Graham Fink’s British Airways commercial, although HHCL’s campaign for Tango runs a very, very, very close second.
Tom is a sports mad Yorkshireman who has been ‘visiting’ London since 1996, he fell for the marketing and communications industry at the very start of the .com boom
Tom has worked in agencyland for 20 years at some brilliant agencies, Digitas LBI (Back when it was Wheel, actually back when it was prose.co), Ogilvy, iris Worldwide, WCRS and Green Park Content. A ‘Strategic Suit’ Tom always struggled to leave the creative work to the creatives. And he’s won creative awards for Big Blue Chips and Statups.
Always passionate about the power of people, and the need to drive diversity in the industry, Tom is looking forward to taking SCA 2.0, to 3.0 and beyond.
Favourite Ad, probably Blackcurrant Tango, but Tom prefers the big idea, and integrated thinking (thanks iris) so his favourite ever Campaigns are #LikeAGirl for what it did and Old Spice ‘Smell of a Man’ for being the first.
Ian HandsCraft Mentor
I tell people that I teach ‘detail’. I’m a stickler for it, it’s what I see first.
There are very few creative areas I haven’t turned my hand to; illustration, painting, food styling, photography, font design, graphic design, typography, digital 3D, music, animation… it’s all drawing to me. And I love to share what I’ve learnt — at every stage of my career I have always taught. Teaching is the best way to learn.
Creativity is in my DNA and my family name. I’d rather create than consume.
Ian’s favourite ad growing up was Cresta – It’s Frothy Man. Or anything with polar bears in.
Mike NicholsonStrategy Mentor
Mike brings almost 22 years of experience from the world of digital, design and advertising.
Previously he was the Executive Creative Director at Brave, The&Partnership Canada and Toaster (Google Creative Lab’s partner). Mike has worked with some great creative agencies including AMV BBDO, Wieden + Kennedy and Adam and Eve DDB.
Mike was named the number 1 English Creative in The GUNN Report 2009. His industry accolades include being recognised over 130 times at all the usual award shows including D&AD pencils in ten different categories.
Mike’s favourite ad growing up was Carling Black Label – Dambusters.
Alexandra TaylorArt Director Mentor
Acknowledged as one of the UK’s most respected and acclaimed art directors, Alexandra Taylor has gained a reputation for her prolific award-winning work.
She has been recognised by D&AD for her outstanding contribution to advertising, and among her accolades are over 200 entries into the D&AD Annual, 7 silver D&AD pencils and 9 silver D&AD nominations including the Grand Prix at Cannes. In 2014 she was the first female recipient of the D&AD President’s Award for her outstanding contribution to Advertising. The majority of her years in Advertising have been at Saatchi & Saatchi London, where she was joint Creative Director.
Pete CainCreative Director
Pete has worked at and been fired from some of London’s top ad agencies. He’s directed commercials, been a professional stand-up comedian, and written and directed a sketch comedy tv series. His sharp writing and obsession with ‘creative propositions’ has led him back to teach part-time at the SCA. He studied there in the mid-’90s before embarking a tumultuous award-winning career. Notably, he won Campaign ‘Poster of the Year’ while still on placement. More recently, he has established The Raised Eyebrow Society, a purpose-led ideas collective. Oh, and he swears a lot, too.
Dave DyeArt Director Mentor
Caroline HampsteadCopywriter Mentor
Caroline Hampstead started her career wanting to be a barrister but ended up as a copywriter at WCRS and HHCL where she worked on accounts including Orange, BMW, Carling, Camelot and Danish Bacon.
She has been a D&AD judge and awards include Eurobest, Aerial, CBS Outdoor Long Copy Challenge, Grocer Magazine and Florida ADDY.
Currently freelance, she splits her time between ad agencies, digital agencies, design companies and dance classes (performances include 3 out of 4 2012 Olympic/Paralympic ceremonies, Dance the Dream with English National Ballet, Crowd Out with the LSO and Resolution! 2014 at The Place).
Rob MacGillivrayArt Director Mentor
Rob MacGillivray has over 30 years’ experience as a professional director, writer and producer.
Rob has worked extensively in music videos, commercials and mainstream television in the UK and Europe. His evolving and varied career has given him hands-on knowledge not just of directing and production, but also storytelling, scripting, lighting, shooting, animation and post production software.
Rob currently directs and produces corporate advertising. He also lectures in Film and Television at UAL and RCA.
His favourite TV Commercials when growing up were anything featuring the Pilsbury Dough Boy or Fred the Homepride man. As it turned out, Rob never did grow up.
Deanna RodgersCopywriter Mentor
Deanna Rodger is an international performer and facilitator. Recently featured as one of ELLE UK magazine’s ’30 inspirational women under 30′, she is a former UK Poetry Slam Champion and has written and performed commissions everywhere, from Buckingham Palace to BBC iPlayer.
Deanna co-curates two leading spoken word events, Chill Pill and Come Rhyme With Me, and is a member of Keats House Poetry Collective.
Michael DurbanArt Director Mentor
Michael’s worked in advertising as an art director and a creative director for over 30 years. After leaving Liverpool College of Art he worked at BMP, Y&R and WCRS. 20 of those was at AMV BBDO helping Gary Lineker sell Walkers crisps as well as working on the Economist, Guinness, Aviva and Quaker Oats. Michael was also joint Creative Director of Sainsbury’s whilst at AMV working on the Jamie Oliver, ‘1914’ and ‘Christmas in a Day’ campaigns amongst others. He currently splits his time between mentoring at SCA and taking on freelance briefs.
Rob BinfieldArt Director Mentor
With over 25 years experience in the advertising world, Rob Binfield started his career at just 16 when he was recognised for his artistic talent and accepted into art college early to study art and design.
He has since worked for many London and regional agencies progressing from Art Director through to Creative Director on brands large and small.
Rob now has his own creative agency, Right Side of the Brain – a very apt name for a dyslexic for whom words don’t come easy. Rob loves all things digital, the arts and is particularly fond of scamping with the mighty Sharpie.
Rob’s favourite ad’s growing up is a coin toss between Heineken – Water in Majorca and the silent ad Hamlet Cigars – Photobooth.
Richard RussellCopywriter Mentor
Richard has been kicked out of some of the best agencies in the world, during a rich and unpredictable career.
His best-known work was probably made at Wieden + Kennedy London, where he was lucky enough to create many of the early ads in the Honda ‘Power of Dreams’ campaign. (Voted ‘Campaign of the Decade’’ by Campaign.) He can’t pretend he isn’t touched that his Honda ‘Banana’ print ad and diesel ‘Grrr’ commercial are still referred to all these years later.
If pressed, though, his favourite advertising memory is of the guy who wanted a life size copy of his Gordon’s Gin 48-sheet poster, so he could put it on a wall inside his huge 16th century mansion. Maybe it’s still there?
Richard has always loved that a Creative department is, in theory, a meritocracy. A place where anyone can have the next great idea, irrespective of status, or salary, or age, or gender, or background.
He takes real satisfaction in enthusing and enabling young Creatives, not least because it is this new generation of wiser Creatives who are going to have to save advertising itself.
Richard’s favourite ad growing up was Kia-Ora – ‘I’ll be your dog’. He yearns for the return of the jingle.
Chris HillCopywriter Mentor
Chris Hill has been writing ads since the days when the humble biro was the ubiquitous hand-held device and the typewriter was the cutting edge of modern technology. He’s worked at big agencies, small ones and been a partner in a couple of successful independent ventures, covering all sectors along the way and gathering a fair smattering of awards. He currently plies his trade as a freelance copywriter and creative consultant, dabbles with comedy writing, works in the music business, and has returned to SCA as a mentor, having originally been Head of Copy when Marc first launched the course. He’s experienced. Not old. Definitely not old.
Uri BaruchinStrategy Mentor
With a career split between digital and brand building, from the early days of the Tel Aviv Internet scene to over 20 years of international strategy based in London. Uri can’t stop thinking.
Uri has led cross-functional teams with Siegel & Gale, Landor and The Partners, where he was Head of Strategy up to the Superunion merger. He has worked with blue-chip clients such as Nestle, Sony and MINI as well as boutique brands and start-ups. Frequently, he’s found himself as “a strategist to the strategists”, shaping the methodology of creative agencies and for clients such as Deloitte, Kantar, and Bain & Company.
He now runs a boutique agency working on strategic brand programmes and campaigns across B2C and B2B clients and collaborating with selected agencies – from household brand names to cybersecurity and a new VC fund.
Bringing strategy education and mentoring to strategists, creatives and clients has been a passion, quest and obsession – including years of involvement with the WPP Fellowship, teaching at the London College of Communications and recently the D&AD’s new masterclass in creative strategy.
While most of Uri’s childhood adverts were in Hebrew, he remember this one from the US, for Penn Tennis Balls, stayed with him. An early introduction to self-referential humour, Uri still enjoys all things meta.
Alan BurlesArt Director Mentor
Alan Burles is an advertising art director turned photographer and since his early twenties he’s been seen carrying a camera everywhere he goes.
Alan’s first job was under Paul Arden at Saatchi & Saatchi where he worked for ten years – it’s extraordinary how much influence that had and how it reverberates to this day.
Alan also worked at BBH and some other fine agencies and therefore has been steeped in the world of ideas for a large part of his career. With all of his experience, he hopes it gives everything he does an extra dimension.
His favourite ad from when he was younger was Benson & Hedges – Swimming Pool.
Joel JessupCopywriting Mentor
Joel Jessup has been a screenwriter, show developer and author for over 20 years. He’s worked for Disney, ITV, CBeebies, CBBC and Fox Kids, has extensive experience in online content, 5 published books to his name and the short horror film he made with his father has won 24 awards by the end of this long run-on sentence.
His favourite childhood ad has to be the Anchor cows dancing to ‘In The Mood’, as he and his sister used to perform the dance for friends and family. Early memetic genius.
Alex MecklenburgLife Coach
Max Woodall-CollinsOperations Manager
Max joined the SCA faculty with 20 years experience in the creative industries.
Having completed a design degree, she started out at AKQA then moved into TV production. She spent several years as a Production Coordinator in factual programming at the BBC before moving onto the Graham Norton Show and The Wright Stuff. More recently, she spent her last 6 years at Sony Pictures Television before joining the team at SCA as Operations Manager in 2016.
Max’s most memorable ad from her childhood was the 1984 ‘Bodyform’ campaign because of its catchy theme tune which has never left her memory!
Marcia MillerStudio Manager
Marcia is a graphic design graduate with over 3 years experience in studio management. Marcia has now been at SCA for 2 years and before that she was a studio manager at an interactive art studio.
Marcia’s favourite adverts whilst growing up was Reebok – Belly’s gonna get you and Power Pods – Football crazy, chocolate mad.
Amy CranstonStudio Assistant
Amy is a recent graduate from University of Arts London where she studied her BA in Illustration at LCC. Amy has an eclectic past of working in creative scenes from galleries, art fairs and events at Somerset House. Her passion for supporting creative scenes and individuals is what drew her to joining the team at SCA as Studio Assistant helping run the crazy advertising school it is today.
In her spare time Amy still enjoys illustrating and crafting up little creations with her collective and visiting art fairs to keep current on the art scene.
Her favourite ad from when she was growing up was the first ad she remembers! Jaffa Cakes – Full Moon, Half Moon, Total Eclipse.
Squirrel has nearly three years of experience of looking after students and being really cute.
Her other hobbies include sleeping, eating treats, growling at cats and barking at the door bell.
Squirrels favourite advert whilst growing up was Walls – Sausages