Book donations for prisons after funding cuts.
By Jack Worsley
Heartfelt story of donating Penguin Books to prisoners after UK prisons cut book funding. Nice down to earth scamp animation with nice music, follows a prisoner whose life is quietly transformed by reading. Scores high on emotion when the prisoner reunites with his child after release.
https://www.youtube.com/watch?v=ZLuCjk6_wS8&ab_channel=AlexMorris
Don’t need narration to tell a story.
By Pavle Torchetti
The idea is really interesting, and what really stood out to me is the choice of having the music with lyrics really loud up front and not adding a narration. To some extent I felt like I understood the message better because I didn’t have to listen and read at the same time, which at times can be confusing.
[https://www.dandad.org/awards/new-blood/2024/adobe/4531/scan-to-revolt-black/]
Niche audiences aren’t limiting
By Tilly Glancy
The breadth of the executions brought this from what might be seen as a limiting audience to creating a cultural phenomenon. I’d like to work towards this in future, working from a specific insight to deliver a solution that can help people beyond the arguably niche target audience it stems from
Defying brand category norms is fresh
By Giorgia La Vecchia
I found this extremely unexpected as an execution and enjoyed it mainly because of this. For what is known globally as a kids brand I think it was really interesting to tap into a culture that many see as the polar opposite. This still feeds back perfectly to the brand's ethos of creative expression and discovery but moves it into a whole different arena.
[https://www.dandad.org/awards/new-blood/2020/the-lego-group/3732/lego-wig/]
Elevate existing culture
By Gabriel Paul
Simple synthesis of two existing parts of culture (Fifa and ‘sauce’) stemming from a human truth, we love to flex on our mates in FIFA. Clear, clean, nice bit of craft and narrative injected in there.
https://www.dandad.org/awards/new-blood/2023/heinz/4340/sauced-up/
