
SCA Tarot Deck
Back in the first term, Uri suggested that if you’re ever stuck during the ideation process, Tarot cards could help you find a way through. I decided to make an SCA Tarot deck and assigned each mentor to a particular card. Hopefully they can help students out of a bind.
In no particular order.
The Fool / Marc Lewis
Card Meaning
Upright: innocence, new beginnings, free spirit Reversed: recklessness, taken advantage of, inconsideration
Why
Replace innocence with playful child and we have marc. A free spirit for sure and the initiator of new beginnings cohort after cohort.
The Magician / Ian
Card Meaning
Upright: willpower, desire, creation, manifestation Reversed: trickery, illusions, out of touch
Why
Anyone who has sat with Ian will know he is the master magician
The High Priestess / Caroline
Card Meaning
Upright: intuitive, unconscious, inner voice Reversed: lack of center, lost inner voice, repressed feelings
Why
Caroline’s masterclasses are all about tapping into things we notice unconsciously and when you go to her for feedback you’d wish she was your inner voice.
The Empress / Max, Louise, Shannon, Marcia
Card Meaning
Upright: motherhood, fertility, nature Reversed: dependence, smothering, emptiness, nosiness
Why
Keeping the school functioning, they look after this mad group and are the true empresses of the school.
The Emperor / Rob
Card Meaning
Upright: authority, structure, control, fatherhood Reversed: tyranny, rigidity, coldness
Why
Keeping us in-line with his classes on folder organisation and the tricks of the trade. Also definitely the school’s father figure.
The Hierophant / Pete
Card Meaning
Upright: tradition, conformity, morality, ethics Reversed: rebellion, subversiveness, new approaches
Why
This one has to be reversed. Pete’s passion for burning conformity has made us all little pyromaniacs.
The Lovers / Alex M
Card Meaning
Upright: partnerships, duality, union Reversed: loss of balance, one-sidedness, disharmony
Why
The queen of resilience and understanding emotion, she blesses us with her wisdom of what it takes to make a successful partnership every time we meet.
The Chariot / Uri
Card Meaning
Upright: direction, control, willpower Reversed: lack of control, lack of direction, aggression
Why
Uri gives the whole class direction, showing us which way to go.
Strength / Gary
Card Meaning
Upright: contemplation, search for truth, inner guidance Reversed: loneliness, isolation, lost your way
Why
A mentor meeting with Gary will have you circling back to the beginning truth of an idea and start dissecting it.
Wheel of Fortune / Chris
Card Meaning
Upright: change, cycles, inevitable fate Reversed: no control, clinging to control, bad luck
Why
To understand how the industry has changed and where it might be going both good and bad, Chris is your man.
Justice / Mr Cee.
Card Meaning
Upright: cause and effect, clarity, truth Reversed: dishonesty, unaccountability, unfairness
Why
As the in house comedy teacher, Mr Cee. Calls it how he sees it, looking for an honest take, go see Mr Cee.
The Hanged Man / SCA students
Card Meaning
Upright: sacrifice, release, martyrdom Reversed: stalling, needless sacrifice, fear of sacrifice
Why
Martyrs for the ad industry
Death / Toufic
Card Meaning
Upright: end of cycle, beginnings, change, metamorphosis Reversed: fear of change, holding on, stagnation, decay
Why
Although the name for this one is a bit intense Toufic is only associated with all the good this card brings. All about change and finding new beginnings, Toufic has traveled the world and constantly adapts to the needs of any situation. To learn the possibilities of what this job can bring, Toufic is the mentor for you.
Temperance / Mike
Card Meaning
Upright: middle path, patience, finding meaning Reversed: extremes, excess, lack of balance
Why
When you stray too far into an idea, losing track of where it came from and why you liked it, Mike helps you find your way back.
The Tower / WIPs
Card Meaning
Upright: sudden upheaval, broken pride, disaster Reversed: disaster avoided, delayed disaster, fear of suffering
Why
Nothing like a Tuesday morning WIP to set the tone of despair for the week
The Star / Thiago
Card Meaning
Upright: hope, faith, rejuvenation Reversed: faithlessness, discouragement, insecurity
Why
If you hit the creative wall or find yourself down a canyon, Thiago’s knowledge and talent pulls you through.
The Moon / Deanna
Card Meaning
Upright: unconscious, illusions, intuition Reversed: confusion, fear, misinterpretation
Why
Deanna as the resident poet in her masterclasses helps tap into intuition, embracing reality and confronting illusions.
The Sun / Richard
Card Meaning
Upright: joy, success, celebration, positivity Reversed: negativity, depression, sadness
Why
Richard is always a beam of happiness and he is all about self-recognition for hard work, even when not appreciated by others.
Judgment / Alan
Card Meaning
Upright: reflection, reckoning, awakening Reversed: lack of self-awareness, doubt, self-loathing
Why
Giving excellent guidance Alan helps in the awakening of an idea. His feedback can be brutal at times but always offers moments to reflect and go to better places.
The World / Alexandra T.
Card Meaning
Upright: fulfillment, harmony, completion Reversed: incompletion, no closure
Why
A master of art direction, Alexandra creates harmony in any image she touches and won’t stop, even when others might see the job as done.