Term 3, day 1, over. By @iamvandale

By Adeline Dechaud



Term 3, day 1, over.


  • Add at least 2 new campaigns every week

Good or bad, portfolios need to be fed. Metro briefs are now considered not just as a good opportunity but a gold one.

Having a whole day for a brief is a luxury from now on, so better enjoy it and make the most out of it. 

  • Get at least 1 book crit outside of the school every week 

High quality mentors coming every afternoon is a bliss. Our crits basically come to us everyday so it is quite easy to rely on these.

But we need to get out and let agencies know about us. So one at least a week. 

Also, it’s always a good excuse to get a walk in London.

  • One To Do List a day, keeps the stress away

Mini goals are life. Not only do you get the satisfaction of crossing out one of your task, but every day when back home, you know exactly what you’ve done which gives you double satisfaction. It’s a very good thing to know if you can treat yourself with an early night or a long cooked dinner.

To finish, it helps you so much more with time management.

  • Don’t drive myself crazy

I feel like I’m not working if I’m not at the studio. But I also tend to loose concentration and work less efficiently if I stay there for too long. Short days at the studio don’t mean short days of work. It’s better to enjoy a terrace scamping at the end of the day than leaving the studio regretting not having seen the Sun.

  • “Mens sana in corpore sano” (Healthy mind is a healthy body)

Yes, this one is cheesy or stereotyped. Call it whatever you want but I need to remind myself about it.

Before getting to SCA, I had been told you put loads of weight on during the year. I didn’t believe this at all.

How can you put weight on if you’re constantly working? COMFORT FOOD. This horrible little ******. Met that one before but never I’d see it again. And that much. Not feeling yourself in your body can kill your confidence. And killing your confidence will kill your ideas. At least that’s how it works for me.

This term I decided to get back to my normal diet and get back on the running. 

What’s best anyway to get killer ideas?

These are just goals for a better process because: 

Better process = Better ideas

Better ideas = Better portfolio

Better portfolio = Happy Adeline

Happy Adeline = Happy Adeline! 

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