‘Today is the slowest pace of change you will ever exprrience’ by @eandertonallen

Today is the slowest pace of change you will ever experience

By Beth Anderton-Allen


Last week we all had our minds blown. Sitting in the pit contemplating all of our life choices after J Macs master class on how to use mess-finding as a powerful tool for generating innovative ideas. The way he talks about things really makes you reevaluate your thoughts and makes you realise that everything is a lot simpler than it seems.


Here are some of the key points from his masterclass:


• Today is the slowest rate of change you will ever experience.

• The Magic drop of water theory explaining exponential growth.

• Things will develop over the next 10 years as much as they did over the last 50 years.

• Be responsive to accelerated change.

• Success is in response not size.

• Stats in any industry all look the same, 2 lines one with the new (growth) and one with the old (decay).

• 52% of businesses fail due to internal triggers. There is a duty for success in your own response.

• Enormous success is perhaps the next worst. Large companies don’t tend to last more than 50 years. It’s probably better to work for a small company as they will be in a growth period.

• To win be responsive to the changes around you.

• You can avoid reality but you can’t avoid the consequences.

• How we think controls out destiny.

• There are extraordinary amounts of micro mess.

• Look at the mess, find a solution, find the value and then find a proposition.

• Where there is a mess there is a market.

• We are living in an access age. Access to information.

• Our ultimate hardwire is us and our ultimate software is our DNA. • In the future there will be all sorts of bio-crime. Have a look into that stuff it’s pretty scary.

• There is ROI risk of inaction. What is the risk of not doing anything?


The mess managing matrix:


1. Start with the obvious – We tend to overcomplicate and never look for the obvious. We only look for what suits us best. To see it loose your bias and take a step back.

2. Don’t create more mess – Create something that always fixes a mess. You have to package a solution with corresponding solutions to related messes.

3. Modify existing technology to suit the mess – Be aware of what’s around you and use it.

4. Keep the solution remarkably simple.


The main thing to remember is the benefit needs to outweigh now much it would cost to change or the cost of not changing.


A couple of things J Mac wishes he had known when he was younger:


1. 98% of the time we don’t know that we don’t know.

2. Listen to your instinct more and gather data. Then dwell and define the problem to find an answer.

3. It’s more important to stop and breath and let the actual picture present itself.

4. The solution does exist we just have’t seen it yet.

5. Most importantly find your way and act as your true self

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