By JOHN – The SCA Intake of 2017/18

 

 

9 weeks to go: what are you concentrating on to make you the best you for portfolio day?

 

Jono: I’m going to make my book exciting and more the techy and illustrative to reflect what I want to do!

 

Rachel:I am going to be doing a lot more hands on craft in my book. And put things in that have actually been done or shown to the real world.

 

Becky: I will be trying to produce a book that reflects the type of work we want to do, in our ‘character’.

 

Meg: book, book, book. Constantly developing our campaigns. Committing to some of them too so they become more thought through.

 

Holly: Try and make sure our book is representative of our character.

 

Rita: I’m trying to develop innovation projects that I feel proud of and that I feel would change things (even if it is just slightly) for the better.

 

Helena: Trying to make sure that our personality drives all our campaigns.

 

Susie: Show off the wall work that has a degree of simple thinking threaded through. Wish us luck.

 

Adeline: Side hustles.

 

Phil: More passion projects. I want to get something in the news.

 

Zoe: Work on Nailing and pushing campaigns, quality not quantity.

 

Holly: Try and push out executions to properly communicate our ideas and personality, and start making stuff.

 

Twyla: Pour every ounce of my personality into our portfolio. Also make jingles.

 

Steve & Nick Make shit.

 

Dan drinking more water.

 

Helena: reiteration

 

J

 I’ll be making it rain

 Keeping it real

 Having fun in the day time

 Staying sheepish

 Kickflip

 Less leg covered

 More time with animals

 Not pussy though

 I’m allergic

 

Jem: Making sure we get to know the agencies we love and trying to get more seismic shift / about turn / repositioning ideas in there.

 

Henry: Utilise every morning

 

Martin: Stop crafting and produce more ideas. Only the good ones deserve to be crafted.

 

Ben: feeding my mind, to a calorie controlled diet of 2,000cals a day.

 

Poppy:

 

1. Crafting that copy! Mentors have said more than once that I can do better, so I’m going to prove them right.
2. Make Megapops a TING!
3. Get that side hustle off the ground #tamponsforpeace

 

James: updating what I’ve got and adding more every week.

 

Christian: Making as many campaigns as possible to sort out the bad and only keep the brilliant.

 

Sara: More more MORE. More copy, more craft, more fun.