I don’t know what to write. – By @TLarthe



I don’t know what to write.


At the time of writing, I’m currently working on the prison brief, and I F%*cking don’t know what I’m gonna write my SCAB about.

One thing that’s sure, it’s that I’m leaving the SCA at the end of the month.

What a great experience it was to study abroad and learn from english creatives/mentors. These four months of intensive work just gave me the possibility to reaffirmed to myself that this Job is the one I want to do all my life.


This is what I like about advertising, it’s like being a professional athlete, you work hard, sometimes you don’t feel good, you fail, but at the end, when the finish line is crossed, you have a shot of adrenaline and dopamine. And just after that shot, the only thing you want to do is to start the circle again, like Sisyphus in the mythology.


But the real question I ask myself is where I’m gonna be in February?

Sao Paulo, Hong Kong, Stockholm, Los Angeles, Auckland… I don’t know.

There are so many possibilities to learn from other creative minds and cultures.

Nowadays creatives needs to be worldwide/globetrotters in order to become more effective and creatively open-minded. So wherever I am in two months, I know that I will only have the possibility to improve my creative skills and become better.

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