By Nihal Tharoor-Menon

It’s never too late

It’s never too late to do an hour of scamping.

It’s never too late to churn out SMPs.

It’s never too late to put a new campaign in your book.

It’s never too late to get an agency book crit.

It’s never too late to smash a Metro brief.

It’s never too late to write, direct and edit an Intake episode.

It’s never too late to work on your passion project.

It’s never too late to learn from a mentor.

It’s never too late to politely listen to one.

It’s never too late to write and thank a mentor for their time.

It’s never too late to do a topical ad.

It’s never too late to have a funny and insightful reflection.

It’s never too late to collect dots outside of advertising.

It’s never too late to crack your portfolio brief.

It’s never too late to write a SCAB.

It’s never too late. And if you think it might be too late then you’re fucked, and you’ve already lost.

This is the militant attitude I’m trying to drill into my mind and my habits at the moment.

Really, if you are awake for around 18 hours in a day then this is all quite reasonable…

Oh Jesus. I need to sleep.