Looking Back – By @AliciaCliffe

Alicia Cliffe

By Alicia Cliffe


Looking Back 


Last week was super weird. Everyone was exhausted, broken or believed we’d already broke up for the Easter holiday.


It’s because the week before was the D&AD deadline. Everyone filled it with blood, sweat, tears and god knows what other bodily fluids.


Yet, I think D&AD has been my favorite time at school so far.


Katy and I picked briefs that just sounded fun and ones that we could try and change the world with. Obviously.


So when it came down to working crazy hours, we we’re just enjoying it.

The last few weeks blurred into one, but an enjoyable one.


When everyone was talking about how much they learnt from D&AD, it took me a little longer to figure out what I’d taken away. 

We learnt a hell of a lot.  How to truly go round in circles, when to drop something even if we’d invested a lot of time into it and how many sweets we could physically eat in a day.


But the biggest thing I took away, was that I’d actually learnt what ideas were really really bad. Im taking no-goers. Which, a few months ago, I’m not sure I would have had the confidence to pick them out.

I feel like I’m starting to trust my instinct.  

Hopefully soon, I’ll be able to figure out what’s just really bad. And then just bad. Then we might be getting somewhere.


We have a week off now, to reset and get ready for the last term at school. Enough time to figure out if my instinct is sticking around or is just here when I’m sleep deprived.

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