A message from Adah to our Agency network


I hope you managed to have some down time during the Jubilee weekend.

I am sending this quick note to ask a favour.

As you may be aware the SCA have been instrumental in helping to shape the development of the Higher Level Apprenticeships in Marketing Communication and Advertising.

We have been working on this since the start of the year and the consultation ends this September.

The Apprenticeships will cover a variety of roles (including the roles of Copywriter and Art Director). We have been creating units of study, which then need to be matched to the different job roles/functions.

This is where we need your help.

Please could you follow the link below and look at the units of study (and their respective learning outcomes) and give your comments/feedback in relation to the units presented.

This whole process is similar to you updating our own Curriculum Wiki.

Please follow this link:

Please comment on the units in relation to the following:

•    Do the units cover the activities/roles expected of a Higher Level Apprentice?
•    Are there any changes that are needed to the units?
•    Is there anything missing from set of units that you would like to see?

There are about 20 units but please take as little or as much time as you can spare to go through some of the units. We especially need your input in relation to the creative roles.

The deadline for this is Monday 18th June.

If you have any questions please contact me directly.

Many thanks and hope to see you soon.


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