Perspective – By @thomas_ludo
By Ludo Thomas
So we’ve come to the final stage of the course, it’s crunch time. With 50 odd days to go, we all know each one counts. But while we are flying around at 200mph, heading to crits, making new campaigns and dodging missiles, it’s worth taking a moment, now and again, to stop and reflect. Because, if you don’t, it’s really easy to get lost in the whirlwind.
You can reflect about all sorts, for instance, how the day went, your productivity, did the crit go well, what could you have done better, or simply did you laugh enough. And while reflecting on the work is sensible, for me the last one is most important, because it’s all about perspective.
Advertising is funny, I’ve had lots of different jobs in the past and really boring ones at that, and whilst doing them I would literally count down the hours until my shift finished and I could get the hell out of there. But with advertising (maybe it’s just this course) I get lost in it, so engrossed that all other areas in my life are put on hold. It’s almost as if it’s not a job because with a normal job you can switch it off as soon as you leave the building at 5 o’clock, with advertising you can’t, your mind is constantly racing. I can only speak for myself but currently it’s pretty much the first thing I think of in the morning and the last thing on my mind as I go to sleep, thoughts like,
I’ve got to get the slides up…
what am I presenting tomorrow…
is the idea any good…
God I don’t have any time,
And, deadlines, deadlines, deadline…
…at the moment it’s never ending.
So going back to my original point, at the end of the day, the question I like to ask myself is, did I laugh enough? Because when it comes down to it, it’s only advertising. Yes there is opportunity to do some good, to make the world a little bit better, but fundamentally, we are just selling stuff, and lots of the time it will be stuff that people have already got or actually don’t really need.
Don’t get me wrong, it’s one hell of a job, and something I’m really grateful for — not many get to sit around coming up with crazy ideas everyday, but for those who who feel the pressure building, I know I’m one of them, now and again, just pause for a minute and tell yourself, it’s only advertising, and definitely be sure to have some laughs along the way.