Pitching at JWT – By @AliciaCliffe
By Alicia Cliffe
Pitching at JWT
Yesterday, we all went to JWT to pitch some ideas for Kit Kat.
Kit Kat has been with the agency well, forever. With a line over 60 years old we had a lot to live up to.
It’s also the first time we’ve been into an agency with our ideas.
And it was way more nerve racking than I imagined.
As a first I thought it was important to reflect on and share what I will be taking forward the next time:
- We focus on ‘SUCCES’ and the importance of being credible. But, being at the school it’s easy to assume a brand could do something. A massive thing I learnt yesterday was to really understand what’s possible because otherwise it won’t get made.
- Pitching outside of your comfort zone is something to practice.
- Always, always, always solve a problem.
- Going out as a gang made me feel like a child on a school trip
- Unexpected is great, but to be relevant is way more important.
- What brands like are what they can actually own. If you can come up with an idea that they can have completely you’re on to a winner.
- The stuff the most people laughed at didn’t get bought.
- Don’t sit next to the crisps- people won’t stop pestering you to smuggle them some.
- Having a speech written out made me more nervous.
- Marc likes to be early – 45 minutes early…
- The importance of going into agencies even if its just to get a grasp of their culture.
- Make your presentation different and make your slides stand out
- They have a wonderful garden
- Immediate feedback is terrifying
- And finally, clients don’t actually know what they want! You should always do what you think is right.