Pitching at JWT – By @AliciaCliffe

Alicia Cliffe

By Alicia Cliffe


Pitching at JWT


Yesterday, we all went to JWT to pitch some ideas for Kit Kat.


Kit Kat has been with the agency well, forever. With a line over 60 years old we had a lot to live up to.


It’s also the first time we’ve been into an agency with our ideas.


And it was way more nerve racking than I imagined.


As a first I thought it was important to reflect on and share what I will be taking forward the next time:



  1. We focus on ‘SUCCES’ and the importance of being credible. But, being at the school it’s easy to assume a brand could do something. A massive thing I learnt yesterday was to really understand what’s possible because otherwise it won’t get made.


  1. Pitching outside of your comfort zone is something to practice.


  1. Always, always, always solve a problem.


  1. Going out as a gang made me feel like a child on a school trip


  1. Unexpected is great, but to be relevant is way more important.


  1. What brands like are what they can actually own. If you can come up with an idea that they can have completely you’re on to a winner.


  1. The stuff the most people laughed at didn’t get bought.


  1. Don’t sit next to the crisps- people won’t stop pestering you to smuggle them some.


  1. Having a speech written out made me more nervous.


  1. Marc likes to be early – 45 minutes early…


  1. The importance of going into agencies even if its just to get a grasp of their culture.  


  1. Make your presentation different and make your slides stand out


  1. They have a wonderful garden


  1. Immediate feedback is terrifying


  1. And finally, clients don’t actually know what they want! You should always do what you think is right.

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