SCAB – By @JacobDeFig
By Jacob de Figueiredo
SCAB – Jacob de Figueiredo
Useful tools for those looking to dip their toe into the creative advertising waters.
I’ve been reading most of the SCABs submitted by SCA students and the majority are insightful paragraphs of self-reflection. So, I thought it would be a good idea to write a post that provides information for people who may be following the SCA Facebook page or Marc on Twitter and are looking for some useful resources to get themselves started in the world of creative advertising.
I was lucky enough to spend 6 months within Grey London’s creative department during my apprenticeship, being mentored by 2 established creative directors, which I couldn’t have been more grateful for.
During this time, I collated what I call a ‘MEGA ADVERITSING LIST’, which basically contains loads of resources and a few simple briefs. Hopefully this should help anyone who’s considering following this career path, test the waters and see if they’re inspired and get a high off looking at amazing work.
The briefs section contains a number of household brands with a simple tagline, the objective of these is to let your mind run wild and see what you can come up with without the restrains of a normal brief. Any medium, any idea. The advice I was given whilst completing these briefs was, “try and create stuff thatwouldn’t be accepted by a creative director. Blow their head off. Make them remember the name.”
So without further ado, here’s my mega advertising list.
JOIN TWITTER
(If you haven’t already) and start following some big hitters to get daily updates into the world of MADMEN.
THINGS TO WATCH
TED.com is a great place to get lost in for a day watching amazing people talk about anything and everything.
Reading isn’t for everyone so here are some good little videos to watch on advertising & creative thinking.
Changing Education for Creatives
NEWS
Things happen everyday and the main places to find out first are…
AWARDS
Awards ceremonies are usually the best places to watch all the greatest ad campaigns and creative work.
The two main awards shows are Cannes Lions & D&AD.
My personal thoughts on the best work of 2015 are…
TIMELESS/EPIC ADS
There are some ads that people will refer to or reference no matter how long ago they were.
Some are film, some are digital but they’ve all won more awards and recognition than any others and it’s always good to have this knowledge in your back pocket.
Johnnie Walker – The man who walked around the world
Johnnie Walker – Gentlemen’s wager
THE BREIFS
McCain Jacket Potatoes
The taste of a jacket without the hassle
Heinz Big Soup
Fills you up
Bose noise cancelling headphones
Gets rid of all the noise you don’t want to hear
Birdseye
Frozen for freshness
Millets
Everything for the great outdoors
Freeview
Entertainment you can watch exactly when you want to watch it
Pedigree Dog Food
Best food for man’s best friend
Brands/charity that are good to work on/think about but always avoid the obvious
H&M
Currys
Easyjet – Don’t tell say it’s cheap
Tesco
David Lloyd Gyms
Nationwide Bank
Give Blood/Organ Donation
