SCAB – By @JacobDeFig

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By Jacob de Figueiredo


SCAB – Jacob de Figueiredo


Useful tools for those looking to dip their toe into the creative advertising waters.


I’ve been reading most of the SCABs submitted by SCA students and the majority are insightful paragraphs of self-reflection. So, I thought it would be a good idea to write a post that provides information for people who may be following the SCA Facebook page or Marc on Twitter and are looking for some useful resources to get themselves started in the world of creative advertising. 


I was lucky enough to spend 6 months within Grey London’s creative department during my apprenticeship, being mentored by 2 established creative directors, which I couldn’t have been more grateful for.


During this time, I collated what I call a ‘MEGA ADVERITSING LIST’, which basically contains loads of resources and a few simple briefs. Hopefully this should help anyone who’s considering following this career path, test the waters and see if they’re inspired and get a high off looking at amazing work. 


The briefs section contains a number of household brands with a simple tagline, the objective of these is to let your mind run wild and see what you can come up with without the restrains of a normal brief. Any medium, any idea. The advice I was given whilst completing these briefs was, “try and create stuff thatwouldn’t be accepted by a creative director. Blow their head off. Make them remember the name.”


So without further ado, here’s my mega advertising list.




(If you haven’t already) and start following some big hitters to get daily updates into the world of MADMEN.


Dave Trott

Graham  Fink


Rory Sutherland



The School of Life




THINGS TO WATCH is a great place to get lost in for a day watching amazing people talk about anything and everything.

Reading isn’t for everyone so here are some good little videos to watch on advertising & creative thinking.


Do Schools Kill Creative

Life Lessons of an Adman

Sweat the Small Stuff

Perspective is everything

Changing Education for Creatives




Things happen everyday and the main places to find out first are…

Campaign Live




Creative Criminals



Awards ceremonies are usually the best places to watch all the greatest ad campaigns and creative work.

The two main awards shows are Cannes Lions & D&AD. 

My personal thoughts on the best work of 2015 are…

The OtheR Side

Under Armour Gisele

Clever Buoy

Beer Tooth

Between Us App




There are some ads that people will refer to or reference no matter how long ago they were. 

Some are film, some are digital but they’ve all won more awards and recognition than any others and it’s always good to have this knowledge in your back pocket.

Johnnie Walker – The man who walked around the world

Johnnie Walker – Gentlemen’s wager

Honda Cog

Chipotle – Back To The Start

VW – Snow Plow

Dumb Ways To Die

Dove Sketches

Push to add drama

LG Elevator

Ship My Pants




McCain Jacket Potatoes

The taste of a jacket without the hassle


Heinz Big Soup

Fills you up


Bose noise cancelling headphones

Gets rid of all the noise you don’t want to hear



Frozen for freshness



Everything for the great outdoors



Entertainment you can watch exactly when you want to watch it


Pedigree Dog Food

Best food for man’s best friend



Brands/charity that are good to work on/think about but always avoid the obvious



Easyjet – Don’t tell say it’s cheap


David Lloyd Gyms

Nationwide Bank

Give Blood/Organ Donation

Related SCABs

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