Start Your Engine

The F1 season is just around the corner. Testing is over and we F1 fans are eagerly awaiting the start of the season. Now I know what you’re thinking: wouldn’t it be interesting to take a look at just a few of our amazing industry sponsors and ask: If these ad agencies were Formula One teams, who would they be? 

Well, lucky you because I am here to do just that. And bear with me as we go on this journey and stretch this metaphor as far as we can. Without further ado, let’s take a look and find out.

  • AMV BBDO Mercedes-AMG Petronas F1 Team: Like Mercedes, AMV BBDO has a reputation for excellence. They’re the ones everyone wants to beat, but it’s not that easy. They have a secret formula that always makes them the favorite.
  • CreatureAlphaTauri: Creature is like AlphaTauri. They may not have the same resources as other agencies, but they have something others don’t: the power of the underdog. They’re always up for a good fight and they surprise everyone with their unexpected victories.
  • GreyMcLaren: Grey is a bit like McLaren. They’re the ones with a long history of success, but they’re always pushing the limits. They’re the ones who keep innovating, never resting on their laurels, and they never settle for anything less than excellence.
  • HavasRed Bull Racing: Havas is the Red Bull Racing of advertising. They bring infectious energy and passion, and are always looking for ways to bring excitement. They’re the ones who bring the party to every campaign and their competitors can’t keep up with their wild and daring approach
  • Ridley Scott CreativeAston Martin Cognizant F1 Team: They’re both sleek, sophisticated, and they know how to impress. They both always deliver a classy and polished campaign, and their clients feel like royalty when they work with them.
  • Mr PresidentAlpine F1 Team: Mr President is like the Alpine F1 team. They may be new to the scene, but they’ve got something others don’t: a fresh perspective. They bring a unique approach to every campaign and it’s never boring. They’re the ones who turn heads with their innovative ideas.
  • OgilvyScuderia Ferrari: This one’s obvious. They’re the ones with a storied history of success and innovation. They’re the ones who set the standard and everyone tries to match it. They’re the ones who make advertising look like an art form.
  • St Luke’sWilliams Racing: They may not be the fastest or have the biggest budget, but these two make up for it with heart and passion. They’re the ones who never give up, and they always surprise everyone with their tenacity.
  • The & PartnershipAlfa Romeo Racing: The & Partnership is like Alfa Romeo Racing. They’re the ones who are always trying to find a way to do things differently. Both love to experiment and push the boundaries. They’re always evolving and learning.
  • Good RelationsHaas F1 Team: A team that may not always be on the podium, but they always have a smile on their faces. They’re the ones who never take themselves too seriously and they always keep things fun and lighthearted. They’re the ones who remind us that advertising is not just about winning, it’s about having fun too.

So there you have it, folks. These are only a select few of our amazing sponsors that I have reimagined as Formula One teams. 

Hi Mum. Which F1 team would you root for?


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