The creative shipwreck – By @ChristianAasber
By Christian Aasberg
The creative shipwreck
No one likes being stuck, getting nowhere, not being able to move on.
Much like a shipwreck I have been stuck for what seems like forever, even though it has only been
about month, it feels longer.
My creativity disappeared, it has been a no show, everything has seemed meaningless, it has
been, well not fun.
I have had troubles getting into the right state of mind, I have had a hard time getting into that
playful child mode.
It has seemed like every idea I came up with was no good, boring, too predictable. It has been
frustrating and it really did put me into a dark place in my mind.
I have let the people I have been working with down, I have let myself down, because I know I can
do so much better than what I have been doing for the past month.
We are going into award season, and D&AD is approaching fast. And it would be terrible to be
creatively stuck when you have to come up with ideas for such an important competition.
We just finished half term, and to be honest, I haven’t done much over the week, a week were I
was suppose to have time to really push briefs and come up with great ideas.
So how do you get out of this pause mode my brain has been in? Well to start with, I accepted it,
accepted that sometimes it happens, and there is not much you can do about it.
Trying to push your brain to come up with ideas and getting frustrated when it is not happening, is
not the way forward, it doesn’t help.
So yesterday, I sat down, and wrote down all my worries, all my frustrations, everything that has
been going on in my mind.
I then tore the sides out of the note book, crumpled them into a paper ball and threw them out,
and then I leaned back and relaxed.
It was like something disappeared, like the sink unclogged, my brain started working again, Ideas
came to life, everything became more clear.
I was suddenly happy about coming back to school, giving it my best, being the best I can be. I
started to love cracking briefs again.
So as I am writing this in the train on my way to school, I am relieved, I am ready, ready to start a
brand new adventure in the land of ideas.
Ideas can be found even in the darkest of times, if one only remembers to turn on the light.