By Sebastien Thomas

TIME IS WELL VALUABLE

It’s half term in the world of SCA, but it makes no difference to the workload we’re under.

Unlike the first two terms where imposed deadlines are what keep you in check, making sure you put the hours in, term 3 is a different kettle of fish. The workload we’re under is simply self inflicted. We don’t have any agency briefs, but just the impending date of portfolio getting closer and closer to push us on.

Shortly following portfolio day will be the Cream deadline.

Marc has always told us that time is the most valuable commodity we have. This has never been more true. There aren’t enough hours in the day.

Book crits are coming thick and fast where a multitude of opinions always keeps you feeling shit.

So it’s a constant battle against the ticking clock, and I have a feeling it might win.