We’re spoiled- By @Krista_Shepherd

Krista Shepherd

By Krista Shepherd

We’re spoiled


Second term is about to start. Which means that we are slowly approaching the day we partner up with one of our fellow penguins permanently.


We’ve been told a lot of tips and tricks of choosing our ideal partner. It should be someone we feel the “chemistry” with. Someone that gives us creative wood. Someone we can communicate to without speaking. Someone who inspires us.


It all sounds very good on paper. But here’s why I think it’s a load of crap.


Firstly, penguins are very lucky. We are the most amazing collective, all friendly without exceptions. When you are presented with 37 gold bars, it’s easy to become picky and come up with made up problems like “we didn’t have a chemistry”.


Secondly, I don’t believe there’s anyone we can’t really work with. And being able to only work with one out of forty people doesn’t tell me you’ve found your right partner, it tells me you have some sort of problems.


Thirdly, a partnership that lasts well after SCA is something we all dream of, but can’t count on. Sadly, I don’t have precise statistics, but my uneducated guess would be that only a small portion of partnerships created in SCA last.


So chances are, we’re going to wind up as a single creative at some point of our career. Maybe we’ll be hired by an agency that only hires teams. This agency will then put us in a team with someone we haven’t even seen before. And there won’t be 10 months of SCA to test our “chemistry”. We’ll just gonna have to make it work.


So here’s what I’m going to do. I’m gonna try my best to be a good partner in general. I will try to realise my flaws and not let them stand in my way, I will try and develop my strengths and I will work forward to being a great partner to any one of you, penguins.


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