What I have learnt from Book Crits: Past and Present – By @hollygordonn

By Holly Gordon


What I have learnt from Book Crits: Past and Present


As we get closer to the halfway point of our third term, book crits are becoming a weekly occurrence. They are an opportunity to get our portfolios seen by alumni who have found a spot for themselves in the industry after leaving SCA. Book crits can be nerve-wracking for people because showing you’re work to a mentor at school feels different to showing it to someone in industry even if they did go to SCA.


Here is a list of things that I have learnt from crits, past and present:


  • You will get hired on your ideas and thinking, not you’re executions.
  • SMPs are important, so keep doing them.
  • Don’t force tech into you’re idea if it doesn’t need it. If you’re idea works without it, then take it out.
  • Posters can be boring but they are some of the best ways to get an idea across.
  • You need a reason for the mediums you use.
  • You don’t always need to re-design packaging.
  • Try to get ideas for big brand accounts that will help win agencies money.
  • It is hard to think of big ideas for bread brands.
  • Brands with no advertising are easier to advertise, so try tackling brands that have a lot of it.
  • Reposition!!!
  • The important pages in your book are where you write you thinking.
  • Curate your portfolio well.
  • Make people laugh.

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