178 days to go… By @shein_dean
By Dean Shein
178 days to go…
There comes a moment during the race when you glance at the field for just 1 thousandth of a second. You look around. Quickly falling behind. It’s time to make a decision. You’re only just warming up…
CLXXVIII – Because I am weird.
CLXXVII – Because they told me not to.
CLXXVI – Because I haven’t written in my diary.
CLXXV – Because I haven’t run in a few days.
CLXXIV – Because I did a botch job over the Christmas break.
CLXXIII – Because I was inspired tonight at D&AD.
CLXXII – Because Peter Souter galvanised me. He made everything clear.
CLXXI – Because I’m buying my note taking iPad tomorrow… for real.
CLXX – Because Karolina bought me an IKIGAI book.
CLXIX – Because I didn’t pick my desk up.
CLXVIII – Because I put my cheese in the freezer.
CLXVII – Because Pete stayed late with me the other night.
CLXVI – Because it’s all starting to make sense.
CLXV – Because if you don’t grunt, you haven’t tried.
CLXIV – Because weekends are for this revolutionary thing called ‘relaxing’.
CLXIII – Because if you trust in Marc’s system, the results will come.
CLXII – Because silence is golden.
CLXI – Because if I don’t make the most of my remaining days, I’ll leave with regret.
CLX – Because my biggest strength is also my weakness.
CLIX – Because I’m doing what I want for me. But I still haven’t fully committed to myself.
CLVIII – Because of what Marc did for Gnome & what Gnome did for Marc.
CLVII – Because this will be over faster than you can say ‘fluorescent guacamole’.
CLVI – Because Mike is proof that you can still make it and be a family man.
CLV – Because Chris is a true linguistic craftsman.
CLIV – Because Brixton has given me the Soul Bug.
CLIII – Because we all have so much creativity bottled up and SCA arms you with a water gun.
CLII – Because its 12:22am and this was due 2 hours and 22 minutes ago.
CLI – Because I’m doing a lot of self-reflection & it’s getting to me.
CL – Because it started snowing today.
CXLIX – Because Dave Trott will come in!
CXLVIII – Because I need to adopt an athletic approach. Robin you were right.
CXLVII – Because it’s important to meditate but we don’t have time to live in the past.
CXLVI – Because I was living in fantasyland. I don’t want to go to Copenhagen anymore.
CXLV – Because music has been my solace & yet I still can’t DJ.
CXLIV – Because my Bonsai tree is breathing…
CXLIII – Because Palats by Baba Stiltz is playing as I write this.
CXLII – Because it is what you do while everyone sleeps.
CXLI – Because we lament on a Friday afternoon about ‘reading till our eyes bleed’. Yet, you will find us at the Pub shortly after…
CXL – Because Marc believed in me from the beginning and I’ve let myself down thus far.
CXXXIX – Because I got distracted while writing this.
CXXXVIII – Because I gave my D&AD bible away at the bus stop tonight.
CXXXVII – Because Tottenham clinched it at the death.
CXXXVI – Because Stan & Sue took me for Sushi.
CXXXV – Because I did more from September 2018 till late December, then I had done the entire year.
CXXXIV – Because Patxi & I royally fucked up the Nando’s brief… But we redeemed ourselves with Gale’s Honey.
CXXXIII – Because Lauren & I went to Deptford markets and then for Coffee.
CXXXII – Because of pomegranate in my Lebanese Salad.
CXXXI – Because Ruby gave me a radio shot.
CXXX – Because DJ was disillusioned and he had every right to be…
CXXIX – Because If you don’t try how will you ever know?
CXXVIII – Because I’m still burning the candle at both ends.
CXXVII – Because I’m finally doing some spring cleaning. But there’s still more to be done…
CXXVI – Because we’re all misfits!
CXXV – Because you shouldn’t think too much…
CXXIV – Because it is our job to sell poetry like it’s maths.
CXXIII – Because of Mirriam.
CXXII – Because if we absorb culture it seeps into our work.
CXXI – Because I can do this. But I need a pencil as confirmation.
CXX – Because we want food, cause we bloody well paid for it.
CXIX – Because Lauren’s favourite colour is green.
CXVIII – Because we have mice in our home.
CXVII – Because I flooded the shower and Leli was pissed.
CXVI – Because Sophie potentially wants a foot massage.
CXV – Because it was Jacob’s birthday today & I need to get him a present.
CXIV – Because Joe gets it.
CXIII – Because we must surrender to be the defender.
CXII – Because resilience is key.
CXI – Because I need to make more Topicals.
CX – Because we feel like we’re never doing enough.
CIX – Because Andy’s wife was right.
CVIII – Because Peter jumped on Toms Back.
CVII – Because we need a bit of wackiness.
CVI – Because we should walk to school backwards.
CV – Because maybe we should take our own advice before being messengers.
CIV – Because I sound bare British.
CIII – Because the Daily Male is the McDonald’s of News. There’s a Happy Meal in all of us.
CII – Because Love is the key & sex is the answer.
CI – Because the reggae was sweet but the night was sour.
C – Because I don’t want to… SAY IT AGAIN. NO!
XCIX – Because you gotta get into a rhythm.
XCVIII – Because ‘We Buzz as One.’
XCVII – Because you need to go through the process… again & again.
XCVI – Because making an advert is like the SpongeBob creative technique video.
XCV – Til infinity.
XCIV – The year the heavens aligned for me.
XCIII – Because this is my first time trying Cheesy Puff Crust.
XCII – Because it takes a village to raise a child.
XCI – Because of the crazy looks you get.
XC – Because I’m not settled yet…
LXXXIX – Because we’re just about halfway.
LXXXVIII – The symmetry is uncanny.
LXXXVII – Because Marc thinks one of us can win a noble prize… He’s not crazy!
LXXXVI – Because in order for us to shout we need to HUSH.
LXXXV – Because I’m still making friends and getting to know my fellow alumni.
LXXXIV – Because trust is key & sleep is vital.
LXXXIII – Because once you are in flow… there’s no turning back.
LXXXII – Because everyone needs a bit of tunnel vision.
LXXXI – Because it’s time to Get Angry!
LXXX – Because books don’t get you hired. Personalities, books & passion projects get you a job.
LXXIX – Because we sell stories.
LXXVIII – Because as Roald Dahl elucidated… we are all just tall children.
LXXVII – Because that Martian man / Blackcurrant boy was a creative genius. What was his name?
LXXVI – Because never for a second should we not be grateful for where we are and the job we shall pursue…
LXXV – Because I’m up and about!
LXXIV – Because the original ‘Big Feta’ tried to start a lawsuit with Patxi the video man.
LXXIII – Because we are situated in a renovated discothèque.
LXXII – Because that last sentence reminded me of Marc’s crappy Lithuanian sound system.
LXXI – Because Tarun must be asleep by now…
LXX – Because I haven’t shocked Marc in a while.
LXIX – Hmmm
LXVIII – Because I don’t get the Wavemaker Evian brief.
LXVII – A road I use to sleep at.
LXVI – Because it’s the year England became ENGLAND!
LXV – Home.
LXIV – Because of Nintendo’s best ever.
LXIII – Because I forgot to mention the first home at 130… But I’m writing it here.
LXII – Keep it simple Sweetie. (KISS) A lesson from year 4.
LXI – Because the clock is ticking.
LX – Because we need to lead the dance…
LIX – Because you really need to take a closer look, Forrest.
LVIII – Because if it is to be… it’s up to me.
LVII – Because Antonio makes a sublime Linguine.
LVI – Because the final stretch isn’t near yet. But it will be near soon.
LV – Because we need to scare ourselves.
LIV – Because House music will never die.
LIII – Because it’s time for us to Arise.
LII – Because the energy is becoming palpable.
LI – Because we are all social animals, ebbing and flowing.
L – Because once you realise you can manipulate the masses, the world is your Lobster.
XLIX – Because I think laterally, therefore I am.
XLVIII – Because nothing will stop me.
XLVII – Because it’s all in your head.
XLVI – Because I have to challenge within the limits.
XLV – Because reflections are not meant to be done on Friday afternoon.
XLIV – Because Tea & Beats with DJ is therapeutic.
XLIII – Because If you think you know me… You don’t know Didley.
XLII – Because we must get into ‘playful child’ state.
XLI – Because supermarkets are bizarre, industrial and edible toy stores.
XL – Because we are meeting on Monday, Marc.
XXXIX – Because as a child this number was always the one no one knew for ‘3 timetables.’
XXXVIII – Because we need to dig deeper.
XXXVII – Because we actually are improving.
XXXVI – Because we are all radical about our opinions.
XXXV – Because we are not unbending.
XXXIV – Because we are starting to annoy each other.
XXXIII – Because Marc wouldn’t cough up 68 Quid and send Andy & I to Jersey.
XXXII – Because this big beat is the sound and we zig zag in a perpetual motion.
XXXI – Because Brutalism is the architectural Techno.
XXX – Because come August, myself and a partner will be working at an advertising agency.
XXIX – Because purple chords are the only way to go.
XXVIII – Because we are creatures of habit.
XXVII – Because they said it couldn’t be done.
XXVI – Because it’s a game of two halves.
XXV – Because I do miss my dog Billy.
XXIV – Because it’s taken me these amount of years to have some important realisations.
XXIII – Because when all is said and done, what do you want to be remembered for?
XXII – Because we always need to put ourselves into our work.
XXI – Because yesterday we said tomorrow.
XX – Because Alex Taylor eats a Frog for breakfast, every day.
XIX – Because our SMP’s need to be super tight.
XVIII – Because we need to observe human behaviour.
XVII – Because we are the Viagra of capitalism.
XVI – Because we need to get in early for mindfulness!
XV – Because everyone has a crap day.
XIV – Because the singularity is coming…
XIII – Because we need to give a little more every fucking day.
XII – Because we need to remember that it’s only advertising.
XI – Because we are good… But we need to be great.
X – Because hard work beats talent.
IX – Because hard working talent may just be unstoppable.
VIII – Because I surrounded myself with Eddie Izzard on the train. Tonight. Literally.
VII – Because if my Mum & Dad don’t deserve Chivas Regal, who does?
VI – Because if you’re still reading this… I commend you.
V – Because I’ve never achieved my potential.
IV – Because I should let my work do the talking…
III – Because this might just be what I was born to do.
II – Because I need some serious One on One time with my Sharpie.
I – Because I’m only just getting started…