Adweek Europe – By @_sarahalliday
By Sara Halliday
I went to Adweek this week. It was good. I wanted to share some things that I learned, heard, and observed.
- Children are a big deal
- Kids love slime videos
- The industry needs more diversity
- No but seriously, everyone looked the same and sounded the same
- Snapchat isn’t dead (according to the CEO of Snap)
- You can get resealable cans
- People are engaging with the Stylist visible women campaign
- Belgium is the only country with a strawberry farm
- Apples are 25% air
- Doing passion projects helps to ‘keep your third eye squidgy’
- You can get a free breakfast if you ask
- VIP is a term used loosely
- Shakeshack does a mean veggie burger
- David Badiel is exceptionally funny
- Under 11s self-regulate online more than previous generations
- Companies film Snapchat ads on iPhone for authenticity
- Kids know when they’re being patronised
- Coke don’t buy marketing spend for under 16s
- Kids publishing is having a renaissance
- Adidas ran a Snapchat campaign where you had to keep a ball up to earn a special filter
- Snapchat is cool from a creative point of view because you get 100% of screen real estate
- You should hire people who are completely different to you
- Hold a ‘fuck it Friday’ so staff can work on creative projects without fear of failure
- Passion projects make your client work better
- Insomnia is strongly related to stress
- Everyone has problems
- Amy Kean is a really good egg
- Good leaders admit when they’re having a bad day
- Picturehouse Central is a lovely cinema
- They make current affairs magazines for children
- You should be able to take your whole self to work (if you want to)
- Managers worry about saying the wrong thing to someone with mental health issues
- Kids love quizzes, and do them again and again until they get the answers right
- The Beano has a big online presence
- Imposter syndrome can make you a workaholic
- Holograms can be made using fast-moving blades
- Humans are the only species that put themselves through discomfort to achieve progress
- Some companies don’t allow emails after 7pm or on weekends
- Skyscanner don’t do traditional brand advertising
- Iteration is crucial
- Adults are just bigger children
- Dover Street Market is a very ‘Joe’ place
- Rose lattes are grim
- Recipe videos are still a big thing