Between the briefs – By HUSH, the SCA Intake of 2018/19

By HISH, The SCA Intake of 2018/19


Between the briefs


Of course, we love advertising. But it’s what you do outside advertising that really makes your advertising.


Here are some things we’ve enjoyed in the past few weeks, in the breathing space between PB1, PB2, hats, grids, reflections, LB1, LB2, and other mysterious SCA goings-on.



Podcast: Word of Mouth

Brill podcast from BBC radio 4, presented by my favourite ever kids’ poet Michael Rosen. He discusses language and the way we use it, and how it influences topics like gender identity, pub names, T shirt slogans and email signoffs. Best wishes, Josie



Book: Ganges #1 – Kevin Huizenga


Found this whilst I was drying out my room. It’s a series of short comics that follow the stray thoughts and observations of an everyday guy called Glenn Ganges. As well as telling short, sweet stories, Huizenga plays and experiments with the established comic book format. A nice, relaxing read.


Podcast: Failing Upwards


Where I get most of my obnoxious catchphrases from. It’s just two fashion writers from New York yelling at each other about streetwear and Jonah Hill films.



Podcast: There’s No Such Thing As A Fish


A podcast hosted by 4 of the QI Elves where they each discuss their favourite fact of the week. It’s great for people who love random trivia and want to learn more about the world.



Felicity Ward – Soho Theatre

Amazing Australian comic who has struggled with depression and alcohol and was so brilliantly funny about it. She said everyone with depression should get a government issued “drunk girl in a nightclub toilet” because who in the world is more supportive than a drunk girl in a nightclub toilet? So true.



I’ve been reading ‘Ayowade on Ayowade’ by none other than… yes you guessed it, Richard Ayowade. Super funny, insightful information on the film industry and into the mind of a truly barking mad and completely fascinating polyglot.

Lucy P

I’ve not had enough time to watch the films l want to see recently. Which makes me sad. But I can recommend watching Leave No Trace by Debra Granik if you like slow, poignant and beautifully told films. It’s a unique yet universal tale – hopeful yet tragic. Bookwise I’ve been reading Mind Hacking by Sir John Hargrave. I’m really into how our brains work. Neurology and psychology fascinate me. This book explains how to hack your own mental loops and thought patterns in order to better yourself and your behaviours. It’s uplifting, positive and makes me feel like anything is possible if you put your mind to it.


Alex T

League of Legends

Oh boy, I’m back on the sauce. Clocking up an hour or an hour and a half a day. Promised myself I would never play the game again. Ever ever ever. And I’ve deleted and reinstalled a total of 20 times! Here’s to the big 20.


There’s something fun about doing something that objectively fills your mind with shit. It’s nice to know there’s a place where I can completely unwind. Every time. Don’t have to think, don’t have to worry about not having fun. It just is fun.


I’ve balanced it out by reading two books a week and working as hard as I can at SCA. So there. My guilty secret, splashed across SCA.COM. I see why celebrities love this kind of thing.



Strange Days: Memories of the Future at 180 Strand

Take time round the exhibition, I spent the whole day there.  There are a lot of video installations my favourite being Kahlil Joseph’s Fly Paper the flicking between monochrome to colour was beautiful and every image you could pull out would make a great still.  The use of music worked so well in the storytelling in the piece and since going I have watched a lot of Kahlil Joseph’s work



Documentary: Palestine Underground (Boiler room)

A friend of mine worked on this documentary exploring the underground music scene in Palestine. It mostly covers the people in the Jazar Crew techno music collective but also covers amazing rap and trap groups Saleb Wahad and Bltnm (14:35 if you wanna hear the sickest palestinian freestyle of all time by MC Shabjdeed – talking about real life issues). It’s really informational and goes into the issues in the area from these guys’ perspectives, but also just has some amaaazing and different music and footage showing the underground Palestinian club scene. Highly highly highly recommend.


Joe R

You Won’t Get What You Want – Daughters

The fear of god incarnate in audio form. In these awful desensitized modern times, play this album at volume 10 and you will have more goosebumps than R. L. Stine.



The nomadic community gardens – SHOREDITCH

Amazing place with street art, old cars,small houses, pieces of art, dancers. I loved it ! So much stuff to discover. People are meeting there, it’s not that big, but lots of things happen.



I have been going to new places every weekend, taking in new and interesting influences from the buildings and people around me. I went to the british museum and looked at the history/development of language and design when tools and materials were more limited. This inspired me seeing how a simple added element can spark a completely different direction of trend in the way we communicate visually.  



I went to see the Prodigy live at Alexandra Palace. The Prodigy are seminal to English culture. If you disagree, you can do one.



The Master and Margarita by Mikhail Bulgakov

With no god in the officially atheist Soviet Union, the Devil decides to visit and wreak havoc and other satanic shenanigans on a unbeknownst Russian town in the 30s. Anyone taking the piss out of communist dictators has my respect – Bulgakov had some balls.



One of the most interesting things I’ve went to, in the past weeks, was an exhibition called ‘100 projects that will shape our future’ at the V&A. But I think this exhibition is finished now, so another interesting thing I saw was a documentation called ‘No more boys and girls’, which is available on Youtube.



Been playing loads of Red Dead Redemption. Not sure if it’s a dot but my god what a game.



Braver. And her. Watch Caroline Casey.



“ Isle of Dogs” By Wes Anderson.

Four years after the brilliant success of his film “The Grand Budapest Hotel”, Wes Anderson returns to the front of the stage with “The Isle of Dogs” in the field of stop-motion animation after “Fantastic Mr. Fox “. In other words, the eye is a pleasure! The artistic direction of the film is splendid, always inventive and largely influenced by all the Japanese cinema that Anderson has visibly swallowed en masse, paying him a fine tribute.


Alex B

“Evil Genius” Netflix series

I just started this docu-series on Netflix. A bank robbery in Pennsylvania ends in the bombing death of a pizza deliveryman who may or may not have been a hostage forced to commit the crime.


Joe Bee

Podcast – Waking Up by Sam Harris


All of them are great, would especially recommend No. 138 – “The Edge of Humanity” or one of his more recent “The Ted Interview”. Some of them get pretty heavy into morals, ethics and all that but trust me they’re really interesting. Usually he invites people onto his podcast with different opinions and has really in depth debates with them. If you already like philosophy you’re onto a winner.




Understanding comics by Scott McCloud. A comic about understanding comics…. Genius.




Currently reading a book in spanish “El arte de la prudencia” from Baltasar Gracian, really nice book to learn about the inner self. I’ve also been working on a weekly show called Tedj’s Reflections. 🙂



Book: The French Lieutenant’s Woman by John Fowles

I’ve finally finished reading a 1969 postmodern historical fiction novel called the French Lieutenant’s Woman, an epic love story revolving around what the victorians deem a ‘disgraced’ woman and some victorian bloke called Charles. If they think she is disgraceful then dear lord someone string me up asap.  For this particular book Fowles writes in language apropos to the 1850/60s which requires a little more concentration to read and understand, so when you’re dyslexic and dyspraxic you may as well try dissect a can of alphabet spaghetti. Regardless, after months (and I mean months) of re-reading the same pages over and over again I feel super proud to have finished it. A brilliant read. Not as good as The Collector but still deserves a solid 4 stars. So, all in all, thank God for dictionaries and thank Mary for Victorian nip slips.



Book: Sapiens by Yuval Noah


It’s all about the history of humankind and evolution. It’s really interesting and puts years of complicating information into simple digestible chapters.


Mathieu :

The Killing Of The Sacre Dear by Yórgos Lánthimos


A masterpiece if you are into movies with great pictures and photography, but also a really original scenario. Colin Farrell and Nicole Kidman are the main characters. This is a psychological thriller which blows my mind.  



Being in a country where I didn’t grow up opens me to a new culture: there are so many things that people do here that seem strange and unusual to me. So I learn every day, just by being there and observing, analyzing, sharing, trying, which is very inspiring. And because I love art and hate routine, I do something new every week, to feel new emotions. So far, I’ve been: amazed by Romeo and Juliet play at Barbican. Affected in front of Three Studies for Figures at the Base of a Crucifixion by Francis Bacon at Tate Britain. Excited at an electronic music event at Printwork. Impressed under Shoreditch Buildings. Surprise at Polly Nor exhibition. Dazzled in front Humanity history in British Museum. Disgusted trying beans and toast…


Thomas :

Blade Runner


I recently rewatch the first Blade Runner which is a masterpiece. The universe is so rich and esthetic, a real piece of Art with a powerful story.



Paradise Lost by John Milton, Book IV.


‘[…] to the heart inspires / Vernal delight and joy, able to drive / All sadness but despair’. I read it, as I read it often, for the strange knotted pulses and voices which are more precise than human voices are. There is something lovely in something un-un-derstood; or seen either from a great distance, or uncomfortably close.



Music Album: Beck – Colours


Beck has been recording amazing music since before I was born. For many years I just knew him by his song ‘Loser’. I would never have recognised his voice with that of his new album, colours. A completely different tone, maybe more pop than his earlier work, and perhaps that’s why I came across him once more.

He’s also one of the artists Kanye tried to interrupt during the Grammys, and if that doesn’t arouse your interest I don’t know what else will.



Book: The Power of Now by Eckhart Tolle.

It talk about the importance of living in the present moment and avoiding thoughts of the past or future. This book has literally changed my perception of thinking. It’s perfect for those who like to question themselves and get out of their comfort zone. It will blow your mind!




Death&Co Modern and Classic Cocktails.


Death&Co are freaks. They’re a  little cocktail bar on the lower east side of manhattan. And what they do they do better than anyone else.

Their attention to detail and obsession with the craft of the cocktail borders on insanity. There’s two full pages dedicated to the correct way to use a jigger. I love that shit.

It’s such a lovely thing, to listen to or watch or read about people that adore what they do and masters of it. Life’s only long enough to get really good at one maybe two things, and I’ve great love and respect for anyone who gives their life to something the way these people did to booze.




I was invited to the dinner of The Omar Khayyam Club at the exquisite grand French decorated Savile Club in Mayfair. It was like stepping into a sort of strange literary freemasons meeting 100 years ago, surrounded by old oxbridge academics who worship a translation of a Persian poem. I was waiting for someone to announce that ‘you can take your masks off now’.


I’m also obsessed with the music of Nilufer yanya, a sort of Sports Direct Enya, and recently discovered Duval Timothy, a composer/designer/cultural documetarist that has been my working soundtrack for the week.




W.H. Auden’s collection of poems called ‘Look Stranger’.


Written just before the outbreak of WWII in 1937, the poem starts with Auden sitting on a lawn in the English countryside. On the one hand he is basking in the tranquil present but on the other cannot break away from the foreshadowing danger in Europe. It just got me thinking about the current climate with Brexit… present life goes on with this momentous taking place almost under our feet.  



Rough Trade East


Located in the trendy area of Shoreditch, Rough Trade is the temple of every music lover. Everytime I go to Rough Trade I stay there until they close. The amount of CDs,vinyls, books, magazines is incredible. Frequently, they have concerts or book releases. Also, you can buy coffee or beer ( 🙂 ). Hot spot for art directors to get inspiration from album covers.



Movie : Bohemian Rhapsody


I saw this movie last weekend and was immediately reminded of the importance of originality. It’s an idea we hear a lot at SCA. The need to rewrite the brief, test the boundaries and be completely unexpected. Queen’s story portrayed the band as being so out of the ordinary that the experts in the industry believed they were destined to fail. Yet, it was this complete disregard for all preconceptions of the music industry that led to their overwhelming fame, and made Freddie Mercury the cultural icon he remains.




Went to B&Q on the weekend and it was sick. Really opened my eyes up to the ins-and-outs of buying taps and wall hangings. I love me some hardware.




The natural history museum is fun, dinosaurs are cool. I found out that some people believe dinosaurs were wiped out because of hayfever. This is the way the jurassic world ended. Not with a bang, but with a sneeze.



I saw the movie Mirai with my friend Corina. For those who are fans of Japanese animation films, in particular, Studio Ghibli, this is one not to miss. This film is done by Studio Chizu, a relatively new Jap-Anime studio. The film tells the story of Kun, a young boy who feels he is constantly forgotten by his family when his little sister Mirai is born. It is set in a stunning prefecture that surrounds tokyo. The house that the kids grow up in has a  garden that is simply serene. Bold grey water fountains and lush green grass. I dream of visiting it. The food in the film looks weird and delectable. It’s jagged shapes and fluorescent colours, really represent a world and culture so different from my own. I always find it strange that we can desire to travel to certain places that don’t even exist and dream of eating things that aren’t even real. I encourage you to see this film. I also encourage you to visit Japan. I was lucky enough to go in 2015. Tokyo is a technological behemoth. The whizzing shapes, neon lights and humming sounds all come together to form a calming reality among this urban chaos. The people are so respectful and kind.




I went to see A Very Very Very Dark Matter by Martin McDonagh. It was indeed very very very dark, and very very very weird. But very very very good.

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