Caulobacter crescentus – creates the stickiest substance known to man – By SCA intake 2019/20

By SCA intake 2019/20


Caulobacter crescentus – creates the stickiest substance known to man


Aaron: The Sinatra effect is a powerful theory and is based on the principle of credibility. It states – if you can make it in New York, you can make it anywhere. If you overcome a specific challenge, then logic dictates you can do it again. 


Jay: Use statistics for input! Not output! ? Don’t ignore the research but humanise it.


Elle: 4/5 . Would read again. Some pictures/diagrams would have been nice. 


Leanne: While an interesting and enlightening read, I found it almost frightening that they had created a user’s manual on how best to Inception™ someone, using your custom idea. 


Ellie: Find the core. Share the core.  






Holly: Aaron Furman, Alex Morris, Alice Burden Alfie Souter, Carly Illston, Charles Hue Williams, Christopher Manford, Chloe Gray, Daniel Johnston, Dean Shein, Elisa Czerwenka, Elle Bellwood, Ellie, Daghilan, Eva Menovsky, Gigi Rice, Holly Georgious, Isabelle Johnson, Ivan Stanojevic, Jay Parekh, Katie Burnell. Lawrence Slater, Leanna Spencer, Matthew Le Croix, Marley Muirhead, Munraj Singh Chawla, Oliver Finel, Phillip Laskaris, Rachael Simones, Sam Collins, Scarlet Pughe, Sean Grace, Rolly Ng, Tommy Curran Jones … Apologies if any of those are spelt wrong, but you get the point. 


Alice: Hi my name is Alice and I’m 28 from Bromley oh wait and also don’t bury the lead! 


Marley: I loved how the book was told in stories. It was a real “practice what you preach” moment for me.


DJ: How much can I sell my kidney for? Which organs can I live without and what is their market value? Can I sell my sperm? 


Yeah, the organ thief story really sent me down a rabbit hole. As a matter of fact, I’m still in it, help!


Sam: I love Made to Stick. Individually, each chapter felt familiar and intuitive, but I’d never had these ideas presented as a cohesive body of information, which really blew my mind. Thinking in the terms of this book during idea generation doesn’t come naturally and certainly takes practice – it takes time to form these new thought habits, but it’s a great challenge. My favourite chapter was on ‘Unexpectedness.’ I’d love my work to surprise and delight people and hope to put into practice many of the lessons in this chapter specifically. 


Sam If you love it so much- marry it. 


Alfie: Made to stick is the best book I have ever ‘had’ to read. 


Carly: Colour by numbers yields better creative results than working from a blank canvas.


Alex: Found a real truth in group interest being a bigger driver than self interest (i.e what would someone like me do?). Group identity gets such a bad rap these days; let’s focus on the positives…. Nothing beats a Londoner!


Lawrence: Amazing book. Teaches a really helpful tool which allows you to analyse, pick apart and create great ideas. *10/10 interesting scab here.* 


Rolly Ng: The Curse of Knowledge. Be mindful that your audience might not be as well informed as you.  


The worst that could happen: being ignorant by your very own ignorance. 


Tommy: Simplicity is hard was my take away. Projects can so quickly drift away from their original purpose as they gain layers of unnecessary complication. Every time you do something, take a moment before doing it to consider whether it actually has anything to do with your one big idea.


Katie: I really enjoyed this. The way is was broken down made it easy to digest. I read it and also listened to it on Audible. I can’t remember the name of the gentleman reading it but he had very dulcet tones…very soothing…perhaps not what you need when you’re trying to take in lots of information!


I will always remember:









Munraj: “The most 

basic way to get 

someone’s attention is this:

Break a pattern.”


Gigi: I don’t want to write a SCAB ever again I hate this school and everyone in it. Aside from Squirrel.  A scab about Made to Stick is incredibly boring for any reader. Unfortunately I doubt anyone will have read this far down the page but if you have, congrats and welcome to something a bit more interesting. Hmm, which mentor would I most like to fight I hear you ask? Probably Marc cause the whole skateboard thing is still F-ing me off. 


Phillip: ^Ditto


Chloë: Sometimes Ukuleles Can Convey Enormous Sentiment


Ivan: I liked this book very much. It had nice characters and an interesting story.


Scarlet: I would recommend actually reading this book. I listened to the audio book and the man’s narration is so soporific it took me two weeks to get through as I kept falling asleep.


Sean: I used to train colleagues in handling people’s data. Over two years I moved from delivering a presentation to telling a story. I asked them to tell me what good and bad practice they saw in the story. It stoked their interest, was relatable, was based on concrete, real life examples and prepared them for handling situations they were likely to meet. The result was people stopped worrying about the abstract nature of data theory, and instead told me about their own good practice, often about their colleagues bad practice and engaged more fully than ever before. It was like they were teaching themselves. Now I know why. People like stories as they are sticky and prepare them for life.


Camila: I really enjoyed how the authors made the statement and then started explaining with concrete examples and stories. The six principles stuck better in my mind that way. I also liked that the book is not a creative book but rather about the tips to make a good story. A sticky story.


Maeva: this is a very good and interesting book. For sure it’s going to help me to make my futures decisions while working on my ideas. 

I also liked this quote from the book: ”Belief counts for a lot, but belief isn’t enough. For people to take action, they have to care.”


David : Numbers. 


Simple : 10 

Unexpected : 8

Concrete : 10

Credible : 10

Emotional : 7

Story : 289 pages of stories eh


Oliver: I feel like this book will make me a better storyteller and public speaker. I love the way the authors presented their ideas in such a clear and concise manner. The principles of ‘Made to Stick’ will definitely shape the way I see and interact with the world.


Elisa: I loved the example of food on a low cost airline in this book. Only serve what fits in with the overall concept, your ”north star”. That means chicken salad on THE cheap airline might not be the best idea. 


Rachael: Something the “Unexpected” chapter talked about was how we can create gaps in others’ knowledge. For example , we look at all our Pokemon cards and wonder ‘what ones are we missing?’ It just got me thinking how their games are made to keep us hooked for such a long story, how once it’s complete there’s still a chase for rare and advanced pokemon.


Bastien: Find the hidden point


Luce : I liked reading the book despite the fact that it was hard sometimes to understand everything. But I think he says a lot when he could say less. Sometimes it might be a little top much, could have been done in less pages.


Pierre : Definitely putting that in my bookshelf.  


Dean: Honey, 


If you think that making a 300 page book is a sticky idea you need to check yourself.


Eva: It stuck.


Charles: The best way to utilise statistics is not rely on the figure alone but instead focus on the relationship that figure illustrates. People may not remember the exact figure but they are likely to remember what that figure represents, this is the most important feature of statistics.


Isabelle: Made to Stick has helped us with our approach to ideas. I think simplicity is often the hardest thing to achieve. This book was helpful in terms of advertising stories and perhaps anecdotes and tales that travel through word of mouth. However I don’t think we can apply this score to all stories and all works that capture our imaginations. It is sad to drill down stories to a score or into these 6 elements.


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