It’s what’s on the inside that counts – by @AshJBibby
By Ashley Bibby
It’s what’s on the inside that counts
The problem is with our books nobody knows what that is.
Before I started the course I was quite naive.
I thought I would be able to make 8 campaigns that people wouldn’t be able to disagree with.
Obviously this is impossible.
But that isn’t the problem.
The problem is there isn’t a definitive answer on what the type of work it should be.
Some people just want tech.
Tech. Tech. Tech. New Tech. Tech. Wow Tech. Tech.
Others want ideas that are built on an amazing strategy, something that repositions the product.
The adverts could be rubbish but as long as it came from somewhere solid it is great.
Some want work that will run tomorrow.
Others want it to be bat shit crazy.
Traditional agencies want digital.
Digital agencies want traditional.
You are told to do the work that makes you happy.
But if that work doesn’t impress the agencies you want to work at what is the point?
Nobody is right in this business.
So if you can defend your work well and look like you know what you are doing.
You’re half way there.