Jacob’s Mega Advertising List – By @JacobDeFig
By Jacob de Figueiredo
Hi friends. A huge part of this game is constantly keeping yourself inspired, reading up on the industry and making you sure you know what work YOU want to make. Work that inspires and shows people the sort of person you are. Peter Souter once said work needs to make the public either laugh, cry or think. It’s that simple.
It’s also one of those career paths where you can get through by just doing the bare minimum, you have to love what you do and make sure you’re constantly working your mind. Over the course of my journey I’ve collected a series of resources, which I’ve found it useful to check on a regular basis, usually in the mornings before school starts.
Without further ado, here’s the mega advertising list:
- JOIN TWITTER
(If you haven’t already) and start following some big hitters to get daily updates into the world of MADMEN.
THINGS TO WATCH
TED.com is a great place to get lost in for a day watching amazing people talk about anything and everything.
Reading isn’t for everyone so here are some good little videos to watch on advertising & creative thinking.
Changing Education for Creatives
NEWS
Things happen everyday and the main places to find out first are…
AWARDS
Awards ceremonies are usually the best places to watch all the greatest ad campaigns and creative work.
The two main awards shows are Cannes Lions & D&AD.
My personal thoughts on the best work of 2015 are…
TIMELESS/EPIC ADS
There are some ads that people will refer to or reference no matter how long ago they were.
Some are film, some are digital but they’ve all won more awards and recognition than any others and it’s always good to have this knowledge in your back pocket.
Johnnie Walker – The man who walked around the world
Johnnie Walker – Gentlemen’s wager
http://www.kuntzmanor.com/ – Everything on here is GOLD. I’d recommend watching them all.
Books to Read:
– Hey Whipple Squeeze This
– The Advertising Concept Book
– Damn Good Advice (For people with talent)
– It’s Not How Good You Are, It’s How Good You Want To Be
SCA gets tough but I find reminding yourself about where you could be and the work you could be creating to be the most motivating resource there is out there. I try and look at one piece of amazing working each day at least. It’s easy to forget that advertising can be pure entertainment instead of just noise because most of it sucks. Finding out what work you want to do and finding out fast is so helpful when it comes to deciding which agencies you want to work for and the best way of achieving that is by watching and consuming everything and anything that’s out there in the world.
